Thomas Berger

Accomplished creative leader with extensive experience in directing award-winning creative teams in the entertainment media industry. Proven success in enhancing brand consistency globally, optimizing creative workflows, and achieving record-breaking performance on various media platforms. Skilled in motivating personnel to ensure creative excellence across global television network brands.

Well-versed in delivering impactful campaigns within pop culture, social impact, entertainment, and music realms. Adept at driving brand success through innovative design solutions and strategic leadership. Specialized in visual identity / branding, key art, motion graphics, print, photography, audio / visual, and digital content.

Committed to creating inspiring stories and overseeing marketing efforts to elevate brand presence and engage high-profile clients. Ability to establish creative vision, execute design strategy, and meet / exceed performance metrics.

Head of Creative at Its Just Thomas (2024-01 – Present)

Independent creative direction specializing in the entertainment and consumer brand industries, with a focus on visual identity systems, brand development, and campaign storytelling. Working independenty or to scale to concept and execute across logo development, key art, digital marketing, and multi-platform creative. Partnering with studios, networks, production houses and lifestyle brands to build distinctive visuals that drive engagement, audience growth, and long-term brand equity.

Clients include; MTV Documentary Films, Cherokee Medical apparel, Nickelodeon, Support Pets

SVP Head of Design / MTV Entertainment at Paramount Global (2020-05 – 2023-05)

Directed award-winning 50+ staff and freelance creatives at in-house art and design brand creative team across multiple television networks, including MTV, Comedy Central, Paramount Network, VH1, Smithsonian Channel, CMT, Pop TV and TV Land. Cultivated and maintained relationships with internal senior leadership, external studio executives, and streaming partners to deliver top-tier outputs.

• Enhanced brand consistency and design systems globally while optimizing creative workflows by pioneering MTV's first global refresh.
• Established MTV Entertainment brand, achieving record-breaking performance on streaming, linear, and social platforms as well as partnered with Paramount+ on launch of P+ service, branding and marketing record-breaking shows like TULSA KING, 1883, 1923, MAYOR OF KINGSTOWN, THE FAMILY STALLONE, and THE CHALLENGE ALL STARS.
• Maintained high staff morale by motivating and mentoring team amidst 30% staff reduction due to marketing group merger.

SVP Design / MTV Music Group at Viacom CBS (2018-03 – 2020-05)

Led an award-winning team of in-house and freelance creatives across multiple brands, including MTV, VH1, and CMT. Directed innovative art and design across various media platforms, specializing in logo creation, key art, motion graphics, print, photography, audio/visual, and digital content. Enhanced team collaboration and productivity through effective management and leadership.

• Implemented design strategies that significantly improved brand consistency across media outputs.
• Streamlined creative processes, ensuring excellence in design execution and adherence to brand identity.
• Bolstered high-profile clients' engagement by developing and executing compelling creative presentations.
• Developed and maintained perennial brand identities for major pop culture events like VMAs and MTV Movie Awards, leading to targeted strategy that inspired collaboration among several departments / workstreams, cut down production costs by millions of dollars, and strengthened tentpole brands YoY.

ECD / MTV Brand Creative at Viacom (2017-03 – 2018-03)

Spearheaded and supervised editorial creative team for MTV to ensure alignment with brand vision and objectives. Cultivated and maintained direct relationship with company president, consistently presenting creative solutions and executions to drive brand success. Oversaw design team operations to foster innovation and maintain quality standards.

• Streamlined creative processes to enhance team productivity and project turnaround times.
• Directed and guided best-in-class creative endeavors encompassing art and design across multiple media platforms, including logo design, key art, motion, print, photo, A/V, and digital.

VP Creative / MTV2 at Viacom (2014-07 – 2017-03)

Led hands-on concept, design, and direction across AV, print, and digital expressions of MTV2 brand to ensure consistency and innovation in creative output. Established and managed high-performing team of in-house creatives, fostering collaborative environment for ideation and execution of creative initiatives. Increased brand awareness and viewer engagement via compelling creative campaigns.

• Transitioned from Design Director to 360 Creative lead role, demonstrating adaptability and strategic leadership capabilities

Design Director at MTV

Art Director at MTV

Designer at MTV

Bachelor of Fine Arts in Graphic Design – School of Visual Arts