Thomas Berger

Award-winning creative leader with 20+ years driving global brand strategy across MTV, Paramount, and major entertainment networks. Expert in visual identity, key art, motion, and digital content. Proven record scaling teams, launching iconic campaigns, and delivering record-breaking platform performance.

Head of Creative - Its Just Thomas

(2024-01)

Independent creative direction specializing in the entertainment and consumer brand industries, with a focus on visual identity systems, brand development, and campaign storytelling. Working independently or to scale to concept and execute across brand identity development, key art, digital marketing, and multi-platform creative. Partnering with studios, networks, production houses and lifestyle brands to build distinctive visuals that drive engagement, audience growth, and long-term brand equity.

• Lead creative strategy and execution for clients including MTV Documentary Films, Nickelodeon, CW, and aTwist MicroDrama Streamer
• Deliver end-to-end brand, key art, and campaign solutions spanning entertainment, healthcare, and streaming verticals
• Drive agile, high-quality creative output across visual identity, digital content, and AV production

SVP Head of Design / MTV Entertainment - Paramount Global - New York

(2020-05 - 2023-05)

Directed award-winning 50+ staff and freelance creatives at in-house art and design brand creative team across multiple television networks, including MTV, Comedy Central, Paramount Network, VH1, Smithsonian Channel, CMT, Pop TV and TV Land. Cultivated and maintained relationships with internal senior leadership, external studio executives, and streaming partners to deliver top-tier outputs.

• Pioneered MTV's first global brand refresh, elevating design consistency across streaming, linear, and social platforms
• Partnered with Paramount+ at launch, branding record-breaking titles including TULSA KING, 1883, 1923, and MAYOR OF KINGSTOWN
• Sustained team excellence and morale through a 30% staff reduction during a major marketing group merger

SVP Design / MTV Music Group - Viacom CBS - New York

(2018-03 - 2020-05)

Led an award-winning team of in-house and freelance creatives across multiple brands, including MTV, VH1, and CMT. Directed innovative art and design across various media platforms, specializing in logo creation, key art, motion graphics, print, photography, audio/visual, and digital content. Enhanced team collaboration and productivity through effective management and leadership.

• Built perennial brand identities for VMAs and MTV Movie Awards, cutting production costs by millions YoY
• Drove cross-departmental collaboration on tentpole brand strategy, strengthening consistency across all media outputs
• Developed compelling creative presentations that deepened engagement with high-profile clients and partners

ECD / MTV Brand Creative - Viacom - New York

(2017-03 - 2018-03)

Spearheaded and supervised editorial creative team for MTV to ensure alignment with brand vision and objectives. Cultivated and maintained direct relationship with company president, consistently presenting creative solutions and executions to drive brand success. Oversaw design team operations to foster innovation and maintain quality standards.

• Directed best-in-class creative across logo, key art, motion, print, photo, AV, and digital for MTV's brand creative division

VP Creative / MTV2 - Viacom - New York

(2014-07 - 2017-03)

Led hands-on concept, design, and direction across AV, print, and digital expressions of MTV2 brand to ensure consistency and innovation in creative output. Established and managed high-performing team of in-house creatives, fostering collaborative environment for ideation and execution of creative initiatives. Increased brand awareness and viewer engagement via compelling creative campaigns.

• Elevated from Design Director to 360 Creative lead, overseeing full-spectrum creative strategy for MTV2

Design Director - MTV - New York

• Led design direction for MTV, shaping on-air and off-channel visual identity across multiple brand touchpoints

Art Director - MTV - New York

• Art directed campaigns and branded content for MTV across key art, print, and motion platforms

Designer - MTV - New York

• Contributed foundational design work at MTV, developing skills across visual identity, typography, and motion graphics

Bachelor of Fine Arts - Graphic Design - School of Visual Arts