Consultant — Entertainment and Culture Marketing’s Next Gen Practice at United Talent Agency (2024-03 – 2026-07)
- Worked info desk on Day 2 of ZCON 2024, assisted Creative Director with external facing presentations
- Participated and contributed ideas in focus group for major TV news client
- Participant in monthly client-attended focus groups for REI
- Utilized Nielsen data from DemographicsPro for pulling demos from social media platforms.
- Facilitated Zoom meetings with clients and actively take notes during meetings
- Updated external content calendar with live links
- Supported end-to-end content production and QC protocol
Influencer Talent Strategy + Owned Socials/Community Assistant - Fujifilm instax at United Talent Agency (2024-09 – 2026-07)
- Assisted in creating strategy for the Community Manager Brief for Owned Socials workstream
- Assisted strategy lead with creating client status sheets and client-facing decks
- Assisted strategy lead in building out video concepts for client-facing strategy deck; Present said concepts to client directly
- Creator Comms with with talent and representatives via email during pre, during, and post-execution phase of campaigns
- Scheduled briefing calls and post-briefing call comms
- Created and manually entered in data for client-facing metrics tracking
- Edited creator assets (video), if need be
- Utilized Archive to track incoming content for campaigns
- Created Google Form to compile information for future UGC creators
- Collaborated with Account Lead on ideal rates when entering negotiations for creators ahead of client approved picks
- Ad Code Management: Manage and distribute ad codes for TikTok as required for campaigns and inform client
Influencer Talent Strategy - SharkNinja ChillPill at United Talent Agency (2026-02 – 2026-04)
- Led creator comms directly with talent and representatives via email during pre, during, and post-execution phase of campaigns
- Maintained comms with creator going to Coachella; Relay important information regarding their required deliverables
- Led creation of creator brief decks.
- Assisted Account Lead in metrics deck creation during wrap phase of campaigns
- Created metrics tracking sheet, internal tracker sheet
- Sourced and pitched brand-safe and brand-aligned creators influencers for a variety of campaigns including and provide research and PR-based justification
- Ad Code Management: Manage and distribute ad codes for TikTok as required for campaigns and inform client
Community Manager - SC Johnson Method; Mr’s Meyers at United Talent Agency (2023-11 – 2024-03)
- Gained ownership over posting on client’s socials daily; Posting to socials
- Ideated concepts for weekly posts and brand partnership social posts such as Coachella; Communicate regularly with UGC creators to make sure deliverables are reviewed, approved, and posted on time
- Sourced and pitched brand-safe and brand-aligned creators influencers for a variety of campaigns including SCJohnson and Fujifilm and provide research-based justification to Influencer Marketing Executive
Influencer Talent Operations Assistance - Jansport; Supermajority at United Talent Agency (2024-03 – 2024-05)
- Filled out ECM form on behalf of Influencer Marketing Executive
- Monitored activity during contracting phase
Influencer Talent Assistant - SC Johnson Method; Mrs. Meyer’s at United Talent Agency (2024-03 – 2024-11)
- Strategized creator deliverables with Influencer Marketing Executive in the negotiation phase
- Provided education to strategist and coordinators on CreatorIQ
- Assisted Strategist in metrics deck creation during wrap phase of campaigns
Junior Partner; Project Manager II & Community Management - SC Johnson method and Mrs. Meyer’s at JUV Consulting (2023-11 – 2024-03)
- Gained ownership over posting on client’s socials daily; Posting to socials
- Researched, sourced, and presented trends and metrics tracking to clients in weekly stand up; Present expertise in social listening, content creation, community management, copywriting, and content planning to client in weekly external calls
- Co-lead community engagement efforts such as moderating comments to enhance a positive brand image and foster audience connection; Helping to capture and compile IG Stories, IG Reels, and reposts
- Filled in for Senior Partner during their out-of-office days and worked on content strategy for a brand’s influencer campaign during Q3
- Oversaw community manager and copywriter for two SCJohnson brands prior to acquisition
- Assisted in metrics deck creation during wrap phase of campaigns
- Communicated regularly with internal team over Workplace Chat by Meta; Participated in live focus groups
Brand Management Assistant at Captiv8 (2022-06 – 2023-02)
- Gained an understanding of digital talent agents, giveaways, sweepstakes, CTAs, and trends
- Created client-facing content decks with C8 branding that feature live links to creator content from different campaigns including AMEX,:ratio, Unilever, Credit Karma
- Edited creator assets for social platforms on campaigns across various industries
- Provided support on projects in the digital campaign management process from pre-production, production, and post-production to wrap.
Post-Grad Production (Project Management) Intern at Code & Theory (2022-11 – 2022-12)
- Led a small project that entailed creating C&T branded presentations; Quelled disagreements within the project team
- Sat in on copywriting meetings to gain a holistic view of the production process from ideation to delivery and contributed to a 'naming' project
- Led scheduling through Google Cal invites, surveyed the project team for any changes in invites, created project timelines etc
