
Tiffany Tremmel
General Sales Manager
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About
Results-driven automotive General Sales Manager with progressive leadership experience across sales, F&I, and full dealership operations. Lead high-volume new and pre-owned teams, strengthen lead conversion and showroom execution, optimize inventory and gross profit, and consistently exceed manufacturer sales objectives.
Former
Ford/Lincoln General Manager with demonstrated success in sales growth and fixed-operations leadership.
Experience
General Sales Manager at Rohrman Automotive Group (2024-08 – Present)
Rohrman Schaumburg Kia
- Oversee new- and pre-owned sales, F&I performance, inventory pricing and aging, CRM execution, lead conversion, and sales profitability.
- Lead 20+ salespeople, five finance managers, and three sales managers; establish performance standards, coach leaders, and monitor sales and F&I results.
- Drive 51% year-over-year used-car sales growth, 33% new-lead and 26% used-lead close rates, and a 54% appointment-show-to-sold rate.
- Sustain back-end PVR above $2,300 while consistently achieving 110% of Kia sales objectives and maintaining strong OEM relationships.
- Direct digital advertising, social media, online merchandising, CRM outreach, and service-to-sales retention and trade-up initiatives.
General Manager at Rohrman Automotive Group (2023-09 – 2024-07)
Rohrman Schaumburg Ford / Lincoln
- Directed new and used sales, F&I, service, and parts; held department managers accountable for OEM objectives, financial results, and customer satisfaction.
- Increased vehicle sales 30% within the first 60 days and achieved manufacturer sales objectives.
- Built Ford EV sales momentum through focused Mustang Mach-E and F-150 Lightning merchandising and sales execution, achieving strong inventory sell-through.
- Led Service and Parts Managers to consistent increases in fixed-operations gross profit and customer-pay business through collaboration, customer outreach, and improved satisfaction.
General Sales Manager at Rohrman Automotive Group (2020-10 – 2023-08)
Rohrman Schaumburg Kia
- Led new and used vehicle sales, inventory strategy, F&I coordination, sales coaching, and dealership sales performance.
Finance Manager at Rohrman Automotive Group (2020-05 – 2020-09)
Rohrman Schaumburg Kia
- Managed customer financing, lender relationships, protection-product presentations, and deal documentation.
Internet Sales Manager at Rohrman Automotive Group (2018-10 – 2020-04)
Rohrman Schaumburg Kia
- Directed internet lead response, CRM processes, appointment generation, and coordination with showroom sales teams.
Education
High School Diploma – McHenry East Campus High School (2004-06 – 2007-11)