Todd List

Graphic Designer whose work has driven 23% e-commerce growth, a 39% increase in bookings, and more than 500% social engagement growth through strategic branding, marketing, and digital design. Creates impactful design solutions that help brands capture attention, strengthen customer engagement, and drive measurable results across digital and traditional channels.

Digital Marketing & Graphic Designer (Temporary) - RC Contractors - Lansing, MI (2026-03 - 2026-06) Increased Facebook reach by 275% and audience growth by more than 400% through branded content and strategy.

• Boosted engagement by more than 800% while nearly doubling page visits through improved content quality.
• Maintain and optimize the WordPress site to improve usability, content accuracy, and service visibility.
• Create visual content that showcases services and completed projects, strengthening brand credibility and customer engagement.

Graphic

Designer / UX Designer (Contract) - General Motors (People Tech Group) - Warren, MI (Remote) (2021-01 - 2025-07) - Reviewed over 10,000 UI screens weekly to identify usability, accessibility, and design inconsistencies before deployment.

• Developed Figma dashboards and design assets that streamlined design-to-development workflows, reducing revisions and improving team efficiency.
• Created a centralized SharePoint design hub that improved asset accessibility, reduced file search time, and increased team productivity.
• Partnered with developers and designers to resolve UI defects, improve usability, and ensure a more consistent user experience across enterprise applications.

Graphic

Designer & Communications Specialist (Contract) - MDHHS (Michigan Public Health Institute) - Lansing, MI (2019-11 - 2020-07) - Produced campaign materials that reached over 100,000 residents through statewide public health initiatives.

• Managed state social media accounts and created graphics that increased campaign engagement.
• Ensured digital content met Section 508 / WCAG standards so more people could access it.
• Led focus groups in Detroit that improved campaign messaging and alignment.

Graphic

Designer - Labor Law Poster Service - Lansing, MI (2019-03 - 2019-11) - Researched state labor laws to create English and Spanish posters with clear hierarchy and proper fonts.

• Created logos and graphics in Photoshop and Illustrator to help promote the owner's additional businesses.
• Built a WordPress site for Freehold Investments, the owner's side business, to give it an online presence.

Senior Graphic

Designer & Marketing Assistant - Bavarian Inn Lodge and Conference Center - Frankenmuth, MI (2018-04 - 2019-03) - Increased e-commerce revenue by 23% through UX and visual marketing improvements.

• Boosted room bookings by 39% with integrated digital and print campaigns.
• Elevated social engagement by over 500% through branded graphics and video content.
• Produced marketing videos in Adobe Premiere Pro to support promotions and events.

Bachelor of Fine Arts (BFA) - Graphic Design - Saginaw Valley State University

Associate of Fine Arts (AFA) - Art and Design - Delta College