PRESIDENT/PRINCIPAL at Schuetz Communications, LLC (2018-05 – Present)
Secured sponsorships and brand placements at major entertainment events, earning multiple awards and recognitions in public relations and increasing brand visibility by 40%.
- Managed public relations initiatives for celebrities, artists, musicians, authors, entrepreneurs, and hospitality clients, enhancing brand visibility through targeted strategies.
- Amplified client presence through strategic TV national and regional broadcasts, top tier outlets, increasing audience engagement by 35%.
- Executed marketing campaigns in collaboration with influencers, boosting brand recognition and achieving measurable ROI of 30%.
- Secured top-tier media coverage and invitations to award events, red carpets, enhancing client visibility through successful engagements, including press releases and event planning.
DIRECTOR OF TRAVEL, HOSPITALITY & TOURISM PRACTICE at Marketing Maven Public Relations (2015-08 – 2018-05)
Managed diverse client portfolio in consumer products, travel, hospitality, entertainment, luxury goods, and lifestyle sectors.
- Identified client goals and translated objectives into targeted PR tactics and marketing initiatives, aligning strategies with client vision to enhance campaign effectiveness.
- Developed integrated communications strategies that elevated brand engagement across PR, marketing, and social media.
- Cultivated media relationships to increase press release visibility, enhancing coverage and expanding audience reach.
- Acted as primary contact for strategic communications and built strong client relationships.
- Recruited, trained, and mentored staff to develop team skills and support successful project execution.
- Led training sessions on effective communication strategies and tools for staff.
- Evaluated the effectiveness of communication strategies used in various articles and case studies. Messaging strategies used in articles and case studies. across articles and case studies to ensure brand alignment. across articles and case studies to maintain brand consistency.
SENIOR ACCOUNT MANAGER at Steinreich Communications Group (2013-02 – 2015-08)
- Secured top-tier national press coverage, increasing brand visibility and awareness. Managed PR campaigns for clients across furniture, bedding, interior design, fashion, consumer products, and technology industries.
- Maintained strategic relationships with journalists and influencers to amplify media coverage.
- Collaborated with leadership to execute targeted PR plans, enhancing stakeholder engagement and brand perception.
- Strengthened communication with journalists to ensure message consistency for leaders.
- Developed communication plans and collateral, including core messages and media statements, to ensure consistent messaging and strategic alignment.
- Authored global news releases, crafted media pitches, and coordinated campaign execution.
- Worked with client communications teams to leverage social media for external goals.
PRINCIPAL PUBLICIST at Schuetz Communications, LLC (2012-10 – 2013-02)
Coordinated media outreach that secured placements in leading publications, enhancing client visibility.
- Organized press events to build media relationships and promote client initiatives.
- Crafted press materials that conveyed client messages and engaged target audiences effectively.
- Developed targeted public relations strategies that elevated visibility for diverse client portfolios.
FREELANCE PUBLIC RELATIONS/MARKETING CONSULTANT at H&M Communications (2009-05 – 2012-10)
- Developed and implemented marketing strategies for diverse client campaigns, improving outreach and engagement.
- Consulted on public relations strategies for consumer, entertainment, and sports accounts, boosting brand visibility and audience engagement.
- Collaborated with creative teams to produce compelling advertising content, aligning with target audience interests and campaign goals.
- Conducted market research to identify emerging trends and customer needs, guiding strategic decisions for client campaigns.
ACCOUNT DIRECTOR at Mulberry Street Market Intelligence (2008-03 – 2009-05)
Managed and implemented integrated marketing and public relations strategies for clients across healthcare, financial services, consumer goods, non-profit, publishing, and lifestyle sectors, enhancing brand visibility and engagement.
- Secured media placements in top 10 markets through proactive and reactive outreach, resulting in increased client exposure and strengthened media presence.
- Enhanced client reputation through strategic communication efforts tailored to client needs.
- Cultivated business opportunities through proposal writing, fostering client relations, and managing accounts.
- Created press materials and organized corporate events to showcase brand initiatives and drive client engagement.
- Executed targeted story placements that elevated client visibility and engagement across multiple channels.
- Extensive experience translating business goals and technical information into creative programs that tie back to overall company objectives.
- Supervised junior staff members to ensure effective workflow and task completion.
ACCOUNT DIRECTOR at H&M Communications (2004-01 – 2008-03)
- Developed strategic marketing plans that enhanced client engagement and retention.
- Delivered public relations consulting services, tailoring strategies to enhance client engagement and retention.
- Coordinated public relations campaigns with Fox Soccer Channel and Fox Sports Espanol to enhance brand visibility and expand audience reach.
- Coordinated public relations campaigns with Fox Soccer Channel and Fox Sports Espanol to boost brand visibility and expand audience reach.
- Collaborated with cross-functional teams to provide market insights that informed strategic decision-making.
ACCOUNT PR DIRECTOR at AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS (AAOS) (2001-02 – 2004-01)
- Effectively placed orthopaedic-related stories in the top 10 media markets resulting in coverage in the New York Times, Wall Street Journal, USA Today, and Newsweek.
- Cultivated relationships with key health and medicine reporters, enhancing media coverage for orthopaedics.
- Facilitated media relations programs for orthopaedics and AAOS, driving increased visibility and engagement with target audiences.
- Executed strategic communication programs during crises, strengthening public image of AAOS.
- Oversaw nominations for AAOS media and public relations programs, achieving recognition in award-winning campaigns.
- Developed media partnerships and industry projects, increasing awareness of orthopaedics among target audiences.
- Consistently exceeded annual placement quotas by more than 60 percent.
- Educated orthopaedic surgeons on community promotion strategies through outreach programs.
