Toni Stewart

Results-oriented digital marketing leader with 15+ years building brands, scaling revenue, and leading cross-functional teams across Healthcare, Tech, Retail, Hospitality, and Real Estate. Combines strategic vision with hands-on execution, from go-to-market product launches, retail sell-in strategy, and AI content programs. Drove a 67% organic traffic lift and campaigns that produced 4.3M+ views and $300K+ in partnership revenue.

Adept at translating market insights into multichannel campaigns, managing vendors and budgets, and operating with fluency across the full marketing stack in both B2B and B2C environments.

Digital Marketing Content Manager - 727 Web - Mason, OH

(2024-04)

Architected social-first content campaigns optimized for platform-specific performance and direct conversion across B2C and B2B accounts.

• Implemented email automation workflows across the full customer lifecycle, achieving a 43% increase in Black Friday revenue (2025)
• Lifted Meta ad engagement 29% through iterative audience segmentation and creative testing, reducing wasted spend while increasing qualified reach across B2C and B2B accounts
• Developed a comprehensive retail sell-in content strategy leveraging storytelling, visual merchandising, in-store signage, and QR code campaigns, driving a 20% increase in sales within one month for a premium apparel and accessories product line
• Identified print-on-demand (POD) apparel whitespace; conducted trend analysis, developed product line, and generated $57K in incremental annual revenue
• Curated on-brand visual assets for social media, email newsletters, landing pages, and print collateral

Product Marketing Director - Identité, Inc. - Clearwater, FL

(2022-03 - 2024-02)

Led go-to-market strategy and full-funnel marketing for B2B cybersecurity SaaS global product launches: BigCommerce App, WordPress Plugin, and passwordless authentication tools for macOS and Windows.

• Grew organic web traffic 67% through SEO content strategy and AI-powered content marketing execution
• Established brand authority in B2B cybersecurity by authoring thought-leadership articles published in Enterprise Security and GRC Outlook, supporting a content strategy that drove a 67% lift in web traffic
• Co-authored go-to-market press releases for two global product launches, Windows Desktop Unlock and PasswordFree BigCommerce App, supported distribution across application marketplaces and trade media
• Managed multichannel brand presence on LinkedIn and application marketplaces, ensuring consistent positioning and messaging

Event Marketing Manager - HerScan Ultrasound - Belleair, FL

(2015-09 - 2022-02)

Directed marketing and community outreach for 1,800+ national healthcare screening events across 29 states.

• Designed integrated multichannel campaigns combining storytelling and social strategy to drive event registration and attendance
• Led HIPAA-compliant digital transformation to paperless intake system, reducing operational costs 24% and inbound call volume 30%
• Produced breast cancer awareness video series, achieving 4.3M+ views, reinforcing brand trust, and educating women on preventive healthcare
• Served as brand spokesperson; cultivated sponsor and advocacy partnerships generating $300K+ in additional annual revenue (2019)
• Grew Facebook from 12K to 51K followers and built Instagram from 0 to 17K over 6 years through organic storytelling

Associate of Applied Science (AAS) - Paralegal - Fortis College (2003-11)