Head of Growth Marketing at Depot (2025-01 – Present)
- Joined at $3M ARR. Built the growth engine — from attribution infrastructure to acquisition channels to lifecycle programs — that drove the business to $11.5M ARR and a path toward $30M.
- Grew monthly leads from 139 → 707 (5.1×) and paid customer acquisition from 34 → 137 (4×) within the first year, owning strategy and execution across a $1.3M annual budget.
- Led the go-to-market launch of Depot CI — a new product line expanding Depot beyond Docker builds into full CI/CD acceleration — including positioning, messaging, launch sequencing, and developer audience activation.
- Built a developer-focused PLG acquisition engine from scratch: technical content, creator and influencer programs, AI search visibility (ChatGPT, Claude, Perplexity, Kagi), lifecycle marketing, and community growth.
- Designed and built attribution and cohort analysis systems in PostHog to measure channel contribution, activation lift, and long-tail conversion — giving the company its first clear view of what was actually driving revenue.
- Led marketing strategy supporting Depot's expansion from self-serve PLG into enterprise, including repositioning, new audience targeting, and sales-assist content.
Senior Manager, Performance Revenue Marketing at Microblink (2022-01 – 2025-01)
Led growth marketing across enterprise and PLG motions for developer-facing identity and scanning products.
- Generated $1M in inbound pipeline in a single month through multi-channel technical product positioning campaigns.
- Improved marketing efficiency by 85% while scaling inbound pipeline through SEO, CRO, lifecycle optimization, and attribution modeling.
- Drove organic conversion improvements from 16.75% → 27.65% through technical SEO, experimentation, and user journey optimization.
- Built full-funnel attribution systems connecting product usage, inbound acquisition, and sales pipeline outcomes.
Senior Growth Marketing Manager at Ascent Conference (2021-01 – 2022-01)
Led growth campaigns and lifecycle marketing initiatives supporting SaaS and technology executive events.
- Executed email campaigns with 65% open rates across audiences exceeding 20,000 attendees.
- Partnered with C-level sponsors including G2, ZoomInfo, and Vidyard to drive event growth and sponsorship expansion.
Growth Manager at Revenue Zen (2020-01 – 2021-01)
- Improved lead retention by 65% and consistently exceeded monthly quota targets.
- Authored operational playbooks and SOPs for reporting, campaign execution, and process standardization.
- Led demand generation and conversion optimization initiatives for B2B SaaS clients.
