Trish Pavlecich Bray

Creative Director with extensive experience partnering with Fortune 500 companies and innovative start-ups. Skilled in writing, concepting, strategizing, and producing award-winning content across video, print, digital, experiential, and social platforms. Proven track record of elevating creative and production departments through thoughtful leadership and collaboration.

Thrive in fast-paced, high-performing environments and bring an enthusiastic, kind-hearted, and solutions-focused approach to projects of any scale.

Creative Director, Copywriter - TB Creative Services - Denver, CO

(2020-04 - 2024-10)

Executed and led 360-degree campaigns and activations across all channels and platforms while managing staff. Developed video, digital, and social media from ideation through post-production. Collaborated with cross-functional teams to produce product launches and promotional materials.

• Drove consistency of voice across The North Face apparel, equipment, and footwear categories across all channels. Utilizing AI to cut down on project timelines by 60%
• Launched LPL Financial's News Room, an aggregate multi-channel content platform to 11k advisors, during the difficult COVID production landscape
• Pitched and won BCBS Global account against top agencies in a 2-week new business sprint

Creative Director, Copywriter - TB Creative Services - Denver, CO

(2025-08)

Executed and led 360-degree campaigns and activations across all channels and platforms while managing staff. Developed video, digital, and social media from ideation through post-production. Collaborated with cross-functional teams to produce product launches and promotional materials.

• Drove consistency of voice across The North Face apparel, equipment, and footwear categories across all channels. Utilizing AI to cut down on project timelines by 60%
• Launched LPL Financial's News Room, an aggregate multi-channel content platform to 11k advisors, during the difficult COVID production landscape
• Pitched and won BCBS Global account against top agencies in a 2-week new business sprint

Associate Creative Director, Copywriter - OneTen Creative - Denver, CO

(2024-10 - 2025-08)

Oversaw creative projects, collaborating with a team of art directors, copywriters, and motion graphic artists to produce compelling, high-quality brand work. Helped develop the overarching creative direction and messaging, working closely with the account management, marketing, and strategy teams to ensure alignment with client objectives and brand vision.

• Pitched and won against AOR to produce high-funnel broadcast DISH TV creative. Saved the company $250k + in outside agency and production fees
• Executed and directed conquesting news campaign, focused on a new pricing strategy, for Sling TV, improving click-through rate over YouTube TV by 18%

Director of Brand Communication - Pacific Digital - San Diego, CA

(2019-03 - 2020-04)

Developed and oversaw the Brand Communication Department, comprised of a 15-person team of PR associates, copywriters, content producers, and community management specialists. Led workshops highlighting industry trends related to content marketing, SEO analytics, brand development, and campaign planning.

• Landed three new Brand Communication project engagements in seven months
• Led four brainstorming, communication strategy, and presentation skills seminars for Pacific

Founder, Creative Director - Tiny Beast Agency - Encinitas, CA

(2014-03 - 2019-03)

Founded a creative agency alongside a partner. Produced video, digital content, radio, print, marketing, and brand planning for various clients. Applied creativity to champion engaging web experiences and social media success.

• ASICS campaign global launch garnered views and impression totals topping 73M
• Overhauled messaging and campaign strategy for Pacific Honda, improving customer acquisition rate and capturing record-breaking 5-star reviews from 2014-2016
• 2018 IndieFEST Film Festival Award of Recognition, Documentary Short

Various Positions - Mering Carson, NYCA, Amalgamated, and Ogilvy

Employment history includes positions at these organizations.

Master of Science - Communication Arts - Virginia Commonwealth University

Bachelor of Science - Journalism, Marketing & Advertising - University of Colorado