LUMOTIVE,INC. (programmable solid state beam steering chip startup, entering 1st MP) Milpitas, CA
Executive Vice President, Global Business (reporting to CEO) Sept. 2025 - Present
- Refocused sales pipeline to scale global business & commercial success with full revenue & profitability ownership.
- Cultivating broad ecosystem of OEMs, module makers & sensor partners to deploy solid-state programmable beam steering optics/3D sensing LiDAR tech to AI visual perception systems in robotics, autonomous vehicles & smart infra.
POLIGHT ASA (Norwegian public company, leader in tunable optics, shipping in MP) W. San Jose, CA
Vice President, N. America Business Development & Corporate Marketing (reported to CEO) 2021 – Sept. 2025
- Led N. America BD for TLens® AF cameras,TWedge®Wobulator pixel-shifting AR displays &global corporate marketing.
- Spearheaded Go-To-Market strategy & execution esp. in AR/MR with 32 module/lens & 10 IC/platform partners.
- Scaled business from near-zero to achieving 40+ PoC’s, design ins & wins incl. at many tier-1 OEMs & partners.
OFILM GROUP CO., LTD. ($7.5B/yr rev, 42K+ employees, #1 in camera/3D sensing modules) San Jose, CA
Vice President, N. America Market Development (covered entire product portfolio, reported to President) 2019 – 2021
- Broadly responsible for N. America BD incl. key markets (AR, robotics, IoT, AV, etc), customers & solutions cultivation/evangelism, strategic partnerships, startups & tech sourcing for 3 BU’s (CCM, 3D Sensing, Touch Sensing).
- Led cross-company T/F for AR business planning. Selectively engaged 8 AR OEMs and achieved 6 key design-ins.
AMS AG ($1.8B/yr revenue, 11K+ employees, #1 in optical sensors) Santa Clara, CA
Sr. Director and GM, Time of Flight/3D Sensors Product Line, Advanced Optical Sensors Division. 2017 – 2019
- Managed overall business incl. P&L, S/AE and mktg with 13 direct reports & cross-functional matrix team support.
- Analyzed new 3D sensing systems and mobile/automotive market requirements. Decided to stop iToF efforts and focus on dToF only. Defined and executed 1D/3D dToF sensor roadmap then built out 1
st products/reference systems.
- Achieved world’s smallest 1D dToF sensor design-wins at tier-1 mobile OEMs in 9 months and first $20M revenue.
- Developed new business & strategic plans. Selected and closed M&A of KeyLemon, face ID algorithm SW startup.
KNOWLES CORPORATION ($900M/yr revenue, 8K+ employees, leader in Audio semi) Mountain View, CA
Director, Software Product Management and Marketing, Intelligent Audio BU. 2016 – 2017
- Productized and marketed multi-MEMS mic DNN based intelligent audio algorithms(voice interface/processing), while guiding engineering teams. Cultivated 8 IoT/mobile OEM customersin Asia & U.S., delivered 1st design wins/revenue.
MAXIM INTEGRATED,INC. ($2.4B/yr revenue, 7K+ employees) San Jose, CA
Business Management Exec., Advanced (Optical/Bio/Environmental) Sensors, Human Interface BU. 2012 – 2016
- Managed overall business incl. P&L, PLM, AE, marketing, BD and strategy. Grew revenue from <$0.5M to >$320M total across 4 world’s first-to-market sensor launches and tier-1 mobile OEM wins incl. Galaxy S4 to S7 smartphones.
- Achieved 120%~25% YoY revenue growth, while maintaining highest G/M’s of 72 – 58% across products mix.
- Orchestrated product definition, engineering, sampling, qualification and MP launch process by leading a matrix of
R&D, IC Design, Apps / SW / Assembly / Test / QA / field engineering teams and partner vendors, while recruiting and mentoring them. Made key operational decisions, resulting in first-time-right executions in 6 to 9-month cycles.
- Instantiated Maxim’s sensor S/W and Android systems integration strategy and delivery. Collaborated with MEMS sensor team and mobile OEMs on developing and demonstrating advanced sensor fusion UX to differentiate solutions.
- Defined roadmap strategy and spearheaded diversification into new Bio/Environmental Sensors (incl. UV, color, bio-
HR/SpO2/EKG, gas & air quality). Developed new business in healthcare & IoT segments for gesture/bio/gas sensors.
- Identified and drove strategic partnership and M&A opportunities for BU. Closed 2 JDA, 1 startup M&A contract.
WIRELESS COMMUNICATIONS ALLIANCE (non-profit; www.wca.org) Silicon Valley, CA
Board Director and Executive Consultant - Mobile & Wireless (Independent) 2009 – 2012
LENSVECTOR,INC. (disruptive Liquid Crystal based tunable optics start-up) Mountain View, CA
Sr. Director, Technical Marketing and Business Development 2009 – 2011
- Led new Liquid Crystal beam steering/AF solution definition, development, PLM, marketing & customer engagements.
Developed strategic ecosystem partnerships and delivered 1st design-ins to tier-1 mobile OEMs & ODMs in Asia.
- Directed customer technical support efforts, while building up and supervising AEs and field sales teams (disti, reps).
WIND RIVER SYSTEMS,INC. (acquired by Intel in July 2009) Alameda, CA
Product Line Director, Android & Mobile Linux OS Platforms, Linux Products Division 2008 – 2009
- Collaborated with Google and OHA partners to support open sourcing of Android 1.5+. Managed custom Android smartphone software platforms and marketing incl. MRD / PRD, and cultivated strategic ecosystem partnerships.
- Defined open source OS gaps in Android for smartphones. Selected and engaged mobile ISV / IHV / ODM partners and negotiated IP licensing contracts. Delivered 1st custom Android SW stacks on A/P BSPs and won tier-2 mobile OEMs.
IBM CORPORATION (Systems and Technology Group) Westford, MA
Business Development Executive – Wireless/Consumer Vertical, Microelectronics Division 2006 – 2008
- Cultivated new fab and IP licensing business for SoCs, Apps Processors, RFICs, CMOS image sensors or ASICs used in 3G handsets, WiFi, Bluetooth, etc. while convincing customer chip designers. Cultivated and closed over 100
design wins valued at $1B+ in lifetime revenue. Achieved industry's #1 market share in SiGe foundry services.
- Masterminded 3 key IP licensing (90/65nm Common Platform JDA) and investment projects (CMOS Image Sensor,
90nm RF SoC/SOI). Obtained executive approvals, implemented productization and secured initial tier-1 design wins.
- Mentored and directed AEs, FAEs and sales resources of up to 16, across Asia and the U.S. Grew pipeline over 2.5
times a year with customers in Asia-Pacific (e.g. Samsung, Sony, Huawei/HiSilicon, Sharp, Spreadtrum, etc.).
Strategic Marketing Manager – RF/Analog & Mixed Signal, Microelectronics Division 2002 Summer, 2003 – 2006
- Segmented / sized RF&MS, low power processor and sensor markets by mobile/wireless application and technology.
- Conducted extensive market and competitive analyses. Defined new product and technology roadmap requirements and IP gaps (MRD). Implemented defensible Go-To-Market plans / campaigns, messaging, pricing and PR strategies for solutions.
- Authored and presented effective solutions materials to major customers and trained field teams in Asia and US.
SAMSUNG ELECTRONICS CO., LTD. (Samsung Mobile) Richardson, TX / Seoul, Korea
Product Manager of CDMA Cellphones, Wireless Terminals Division 1997 – 2001
- Managed 4 direct reports, P&L and lifecycles of first 15 CDMA handsets from planning, R&D to mass production and consumer market launch at Sprint, Verizon, and RadioShack. Delivered over $450M in profitable revenue.
- Commercialized world’s first CDMA PDA phone and CDMA applications such as 2-way SMS by leading the collaborations with R&D teams, IHVs/ISVs, NEPs and US carriers. Achieved world’s #1 CDMA phone market share.
- Led 4 to 20-person cross-functional teams, bridging Korean and U.S. operations and reducing project TAT by 40%.
- Received ‘Individual Performance Award’ for exceeding first 1M units of profitable shipment in 1999. Less than 5%
of Samsung’s global workforce received this award. Promoted to Manager one year ahead of schedule.
Technical Marketing Analyst and Strategist, Telecom Network Business 1994 – 1997
- Developed product strategies and MRD’s for Samsung's CDMA / GSM cellphones and pagers. Implemented and deployed go-to-market plans by worldwide region. Marketed CDMA products at industry trade shows & 17 customers.
- Crafted Sprint co-branding/marketing proposal, enabling Samsung to be the 1st handset supplier to Sprint in 1997.
PERSONAL
- Permanent Resident of the U.S. Enjoys all types of team and competitive sports, e.g. golf, tennis, basketball, etc.
- Fluent in English and Korean with working knowledge in Japanese, and written knowledge of Mandarin Chinese.
- Avid beta trial user and early technology adopter of advanced sensors, mobile, consumer and wireless-IoT devices.
- Traveled extensively to 45 countries in North America, Asia Pacific, Europe and the Caribbean.
- Nominated into IBM’s Executive Resources and Marketing Leadership programs and Samsung’s Top Talent program.
