Marketing Director at 360 Financial (2021-07 – 2026-07)
- Generated $154M in qualified pipeline and $14M in closed revenue from a standing start, by designing and building an in-house HubSpot marketing automation system that converted MQLs to SQLs and aligned sales and marketing.
- Delivered a 25x increase in qualified leads by directing full-funnel website optimization, SEO strategy, and paid media investment across a ~$225K annual budget.
- Increased digital engagement 70% and social following 30% by developing and executing a segmented, multi-channel content marketing strategy spanning web, email, and social platforms.
- Elevated firm-wide brand consistency and trust by leading all aspects of brand positioning, communications strategy, and channel governance as the firm's sole senior marketer.
- Strengthened internal culture and client trust by embedding the firm's values into all external and internal communications.
- Ensured quality delivery on lean resources by managing the full marketing budget and all vendor and agency relationships.
- Kept executive leadership aligned on marketing impact by reporting campaign performance and pipeline attribution through regular HubSpot dashboards.
Marketing Communications Content Manager at The Toro Company (2018-11 – 2021-07)
- Strengthened purchase-path conversion across 129+ outdoor power equipment products by mapping content strategy to the consumer decision journey in partnership with creative, photography, and print teams.
- Improved product-market fit and go-to-market messaging by conducting in-depth customer and market research that identified unmet consumer needs.
- Increased brand demand and purchase intent by integrating content programs with national brand campaigns across the residential and landscape contractor divisions.
Senior Marketing Communications Specialist at The Toro Company (2017-07 – 2018-11)
- Built a major client relationship recognized with Toro's Circle of Excellence award by delivering targeted, brand-aligned collateral and consistently exceeding account expectations.
- Increased seasonal campaign engagement by developing and integrating 5–6 user-generated content initiatives per year into national marketing plans.
- Improved marketing ROI and productivity by driving projects from concept through implementation against defined branding and profitability objectives.
Mass Marketing Communication Specialist at The Toro Company (2014-10 – 2017-07)
- Delivered on-time, on-budget campaigns for 4–6 clients across 2–4 product lines each by managing full-cycle marketing and advertising strategy, cost estimation, and production scheduling.
- Strengthened customer retention in strategic vertical markets by tracking key performance metrics through custom spreadsheets and data models.
- Coordinated mass-retail merchandising and communications by managing packaging, POS materials, store training assets, and print/digital fulfillment.
Project / Account Manager at MagicCom, Inc. (2005-01 – 2013-12)
- Generated 78,000 consumer leads — 50% of an annual target — in 60 days on a $12,000 budget by designing and executing a targeted grocery-retail promotional campaign.
- Reached 3–6 million consumer impressions per program by planning, budgeting, and executing multiple national grocery retail promotions for Fortune 500 food corporations.
- Sustained 5 million impressions annually for five consecutive years by managing a national Halloween promotion end-to-end, from concept through redemption.
- Scaled a client/retailer partnership promotion from a single test market to 10 markets by proving concept performance and building the case for national retailer rollout.
- Built long-term Fortune 500 client relationships by leading ideation and presentation of packaging, digital campaign, and digital printing proposals.
Account Assistant at Richard Scales Advertising (2003-10 – 2005-05)
- Kept multi-client campaigns on schedule and on budget by managing and coordinating print advertising placement for archery products, musical instruments, and a record label client.
Production / Administrative Assistant at MagicCom, Inc. (1999-01 – 2003-12)
- Reached 1.2 million target households by developing and managing a literacy support campaign for a Fortune 500 food corporation.
