‘tunde Abiodun

Results-driven Performance Marketing Manager with 3 years of experience in scaling revenue through data-driven multi-channel strategies. Proven track record of managing annual ad budgets. Expert in aligning marketing, sales, and product teams to drive full-funnel growth from acquisition to retention.

PE RF OR MAN CE MARKE TING MANAGE R - LAP TOP WAR EHOUSE SYS TE M SOLU TI ONS

(2024-01 - 2025-11)

• Optimized PPC and paid social campaigns, increasing overall ROI by 15% and improving conversion rates by 5% across key landing pages.
• Coordinating with external agencies, publishers, or media partners to execute complex buying strategies.
• Using data analytics to understand customer behavior and define optimal audience segments.

P ER F OR MANCE MARKE TING MANAGE R - ENK RYS TALS TECHN OLOGIES

(2023-10 - 2024-07)

• Implemented programmatic buying for lead generation, leading to a notable reduction in CPA.
• Led a cross-functional team, emphasizing experimentation to improve lead quality.
• Executed A/B testing on landing pages, resulting in a measurable increase in conversion rates.

DI GI TAL MARK ET IN G SP ECIALI ST - T HE P OL OWO BRAND

(2022-02 - 2023-10)

• Implemented a technical SEO strategy that significantly increased organic traffic year-over-year.
• Managed paid social campaigns to expand reach and improve CTR through creative iterations.
• Developed automated email marketing flows to recover lost revenue.

B.TECH - QUANTITY SURVEYING - F ED ERAL UNI VER SI TY OF T E CHNOL OGY AKU RE (2012)