Intelligence Lead at Cision Insights (2023-01 – Present)
Managed a team of 3-5 analysts on 6-10 corporate clients. These accounts spanned several sectors, but auto was always the core of my client list. This encompassed between $100k and $1m in contract value at any given time.
- Directed and updated the entire reporting process for each client, each using its own custom reporting structure.
- Managed platform transitions across multiple clients, including new metrics, media set updates, and client requests.
- Analyzed news coverage of clients' media activations, news events, and public communications and maintained ongoing datasets to provide detailed reporting.
- Built reports - including monthly, quarterly, and ad hoc analyses - measuring KPIs and key messaging.
- Stabilized multiple accounts with clear and consistent communication about deliverables, metrics, and proprietary systems with the goal of improving the work and quality of life for all parties involved.
- Created ongoing benchmark analyses against competitor and industry results, including historical comparisons, to guide ongoing marketing decisions.
- Prioritized teamwork and leadership with my team, such that they always knew I had their backs in any and every given circumstance. My team members ranged in age and experience from just out of college to mid-30s.
- My primary client of 8 years, and my very first client in the analyst position, included safety as one of their primary areas of analysis. This included reporting on recall announcements, NHTSA investigations, IIHS awards, and reviewers' analysis of individual vehicles' safety technologies.
Project Manager & Data Analyst, Automotive Sector at Cision Insights (2018-01 – 2023-01)
- Created and presented research and reports on media coverage across the automotive sector.
- Executed additional ad hoc data analysis around client events, vehicle launches, news releases, and more.
- Researched client's closest competitors to compare best practices and forecast future results.
Country Manager, Automotive Sector at Cision Insights (2018-01 – 2020-01)
- Created and executed quality checks and best practices to maintain data quality across the sector.
- Maintained and audited analysis quality, scopes of work, media metadata, and all other necessary tasks.
- Managed and directed the analysis team, facilitating communication and mediation with management.
- Fielded international data requests from all automotive client teams and verified completion.
Media Analyst, Finance Sector at Cision Insights (2016-01 – 2018-01)
- Analyzed digital, print, and social media for international financial corporations.
- Assisted on pitches and one-off projects for other companies while maintaining daily tasks.
