Tyler Hysko
Social Media Strategist & Content Lead
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About
Spearhead multi-channel content strategies across TikTok and Instagram, engineering high-retention campaigns that drove over 115,000+ followers and sustained top-tier engagement metrics Direct end-to-end editorial calendars and visual direction for 100+ branded campaigns, collaborating directly with global leaders including L'Oréal and Kiehl's Oversee full-funnel content workflows from scripting and aesthetic shot composition to post-production editing, copy variations, and scheduled publishing
Experience
Social Media Strategist & Content Lead - Antinea Agency - Remote
(2025-08)
- Spearhead multi-channel content strategies across TikTok and Instagram, engineering high-retention campaigns that drove over 115,000+ followers and sustained top-tier engagement metrics
- Direct end-to-end editorial calendars and visual direction for 100+ branded campaigns, collaborating directly with global leaders including L'Oréal and Kiehl's
- Oversee full-funnel content workflows from scripting and aesthetic shot composition to post-production editing, copy variations, and scheduled publishing
Founder & Social Media Manager - The Peer Edit Agency - Hybrid
(2025-01)
- Direct full-service social media management for brand clients, orchestrating monthly editorial calendars, multi-platform publishing schedules, and cohesive aesthetic grid curation
- Direct and capture professional product and lifestyle photography and short-form videography (Fujifilm/DJI/Sony), ensuring high-converting, platform-native brand storytelling
- Translate client goals and brand guidelines into high-performing short-form video strategies (Instagram Reels/TikTok), analyzing performance data to optimize reach and retention
Social Media & Content Coordinator - Mione Management - Remote
(2021-02 - 2024-12)
- Managed cross-platform scheduling and visual brand consistency across client channels, establishing strict editorial timelines and aesthetic feed cohesion
- Utilized Canva and Photoshop to design static graphics, curated carousels, and promotional assets aligned with target demographic behaviors
- Researched trending audio, hooks, and formats to build video content strategies that yielded a 90% increase in brand reach and an average 55% lift in conversion rates
Education
Licensed Esthetician State Certification - Douglas J Institute (2021)
Coursework - Business Administration - Schoolcraft College (2017 - 2021)
