Store Manager - Eddie Bauer - Santa Fe, New Mexico
(2025-01 - 2026-05)
- Led store operations, sales performance, visual merchandising, and customer experience in a high-volume retail environment.
- Recruited, coached, and developed associates and leaders to drive engagement, productivity, and business results.
- Analyzed sales metrics and implemented action plans to achieve revenue, payroll, and profitability goals.
- Executed brand standards, visual merchandising strategies, and promotional initiatives to maximize customer engagement and sales.
- Managed scheduling, inventory control, replenishment, shipment processing, and loss prevention to ensure operational excellence.
- Fostered a customer-focused culture through service leadership, team accountability, and effective problem resolution.
- Partnered with district leadership to execute company initiatives and support overall business objectives.
Visual Merchandising Manager - H&M - Santa Fe, New Mexico
(2019-01 - 2025-01)
- Executed visual merchandising strategies, including window displays, product presentation, and store layout planning, to drive customer engagement and sales performance.
- Partnered with store leadership to align commercial priorities, execute seasonal initiatives, and maintain brand consistency across all visual presentations.
- Led seasonal store walks and implemented feedback to ensure adherence to visual, commercial, and brand standards.
- Trained and developed store teams on visual merchandising, garment presentation, trend awareness, and commercial guidelines to elevate execution and customer experience.
- Adapted merchandising plans and floor layouts based on business needs, sales trends, and customer demand while managing visual budgets and resources.
- Supported store operations by overseeing inventory flow, truck processing, stockroom organization, and acting as Manager on Duty when needed.
- Recognized as an Erling Persson Award nominee in both 2023 and 2024 for excellence in visual merchandising and store execution.
Visual Merchandiser/ Presentation Team Lead - Target - Santa Fe, New Mexico
(2018-01 - 2019-12)
- Led and developed store leaders, Style Consultants, and General Merchandise teams on visual merchandising standards, brand presentation, and guest-focused selling strategies.
- Planned and executed visual merchandising priorities, promotions, transitions, and floor sets to support sales goals and enhance the guest experience.
- Partnered with store leadership to implement and audit Visual Merchandising Guide (VMG) and Visual Adjacency (VA) presentations, ensuring consistent brand standards and execution.
- Assessed and elevated visual standards across multiple business areas, including Apparel & Accessories, Home, brand launches, and limited-time merchandising initiatives.
- Adapted product assortments, refreshed merchandise presentations, and maintained signing programs to create engaging, trend-relevant shopping environments.
- Collaborated cross-functionally to drive operational excellence, visual consistency, and successful execution of company objectives.
Visual Merchandiser/ Supervisor - Forever 21 - Santa Fe, New Mexico
(2016-01 - 2018-12)
- Designed and executed window displays, floor sets, signage, and promotional presentations that supported brand standards, customer engagement, and sales objectives.
- Managed merchandising operations, including styling, replenishment, product launches, inventory control, shipment processing, loss prevention, and customer service.
- Trained and developed associates, managers, and visual merchandisers on merchandising standards, presentation techniques, operational procedures, and best practices.
- Maintained inventory accuracy and audit compliance while leading visual merchandising workshops across multiple locations to support consistent brand execution.
