Unala Taghiyeva

Storyteller and social media marketer passionate about creating content that entertains, engages, and builds community. Experienced in influencer marketing, content strategy, and audience growth, with a strong understanding of digital culture and what drives people to watch, share, and connect.

Social Marketing Manager at KEEPFACE (2023-07 – Present)

• Led content-driven campaigns across social media, influencer, and digital channels, contributing to a 40% increase in qualified inbound sales leads.
• Managed 200+ influencer and brand partnerships, aligning creative deliverables with brand voice and performance goals.
• Collaborated with creative teams to develop social-first content, campaign messaging, and digital assets aligned with brand objectives.
• Tested and optimized content strategies based on data insights, increasing audience engagement and campaign effectiveness.

Creative Strategist at MOONSON GmbH (2021-08 – 2023-06)

• Developed and executed international marketing initiatives and creative campaigns that engaged more than 2,500 participants across multiple regions.
• Supported event marketing campaigns, from digital content to promotional assets, enhancing participation and brand visibility.
• Created promotional content and marketing assets for digital channels, increasing brand visibility and audience participation.
• Reported weekly data insights to the executives, highlighting key trends that impacted more than 1200 program participants.

Project Development Manager at Enactus (2020-10 – 2021-08)

• Led and executed community-based projects with measurable 30% improvements in business efficiency.
• Oversaw project timelines, deliverables, and reporting processes while mitigating risks and ensuring alignment with organizational goals.
• Partnered with multidisciplinary teams to develop content, marketing materials, and outreach strategies that increased project visibility and engagement.