Experienced automotive marketing and digital operations leader
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Experienced automotive marketing and digital operations leader with over 20 years in dealership sales, CRM management, digital marketing, and lead generation strategy. Proven ability to build high-performing BDC teams, optimize lead workflows, and drive measurable growth in dealership internet sales and marketing ROI across multiple OEM brands.
Internet Director / Marketing Manager at Aaron Ford (2025-07 – Present)
Oversee digital marketing strategy and internet sales operations. Manage inbound lead strategy, digital advertising performance, and appointment generation while aligning BDC and sales teams to increase conversions.
Marketing Director at Downey Hyundai (2023-10 – 2025-07)
Directed dealership marketing strategy across digital channels including paid search, social media, and lead generation platforms. Managed CRM performance and lead handling processes to maximize sales conversions.
CRM Manager at Chino Hills Ford (2021-03 – 2023-10)
Managed dealership CRM system, lead distribution, and follow-up processes. Trained sales teams on CRM best practices and improved response time and engagement.
Internet Director at McPeek's Dodge of Anaheim (2018-05 – 2021-02)
Led internet sales department operations, digital advertising strategy, and online lead conversion processes to increase appointments and showroom traffic.
Internet Director at Sage Auto Group (2015-01 – 2017-12)
Managed digital sales pipeline and CRM operations while implementing strategies to increase qualified internet leads and appointment rates.
Internet Director at Mazda of Puente Hills & South Bay Mazda (2013-07 – 2014-08)
Oversaw internet sales operations, digital marketing campaigns, and lead response processes to improve online customer communication and sales opportunities.
Internet Director at Puente Hills Subaru (2012-07 – 2013-07)
Directed internet sales performance and digital lead follow-up systems.
Internet Sales Manager at San Bernardino Subaru / Toyota (2010-04 – 2012-07)
Managed internet sales team, digital lead handling, and customer follow-up systems to strengthen the dealership sales pipeline.
Business Development at Moss Bros Auto Group (2004-01 – 2009-12)
Supported dealership sales operations and customer acquisition initiatives while helping develop early internet sales programs.
