Senior Manager, Visual Merchandising - Gap Inc. – Banana Republic Factory - Woodstock, GA
(2026-01)
- Drive territory-wide visual strategy and brand storytelling across floor sets, windows, mannequins, and feature areas; became #1 store in the Southeast district through data-driven visual execution
- Partner with District Manager and HQ Visual to align creative intent with commercial priorities, inventory position, and store selling trends — translating global brand direction for local markets
- Leverage sales reporting (AUR, UPT) and historical data to identify in-season risks and opportunities, communicating insights to drive profitability and conversion
- Serve as primary liaison between HQ Visual and Field Leadership, establishing visual standards, priorities, and success metrics across all formats and markets
- Align global brand direction with local market needs, balancing brand standards + commerciality while maintaining a polished, on-brand retail landscape
- Analyze historical data and current trends to identify risks and opportunities by division and department to Identify business opportunities and risks in season through analyzing sales performance, resulting in increased earnings sales to become the #1 store within the Southeast district
- Drive measurable impact on sales, conversion, customer satisfaction, and productivity through visual merchandising strategy and execution
Senior Technical Design Fit Specialist - Trafilea (Shapermint) - Remote
(2021-08 - 2025-11)
- Led technical design innovation across shapewear, activewear, and cut & sew categories — creating and implementing core fit blocks, fabric libraries, and measurement standards
- Created and launched multiple #1 Best Seller products across DTC, Walmart, and QVC channels; oversaw full brand launches for Shapermint, Truekind, Shapermint Essentials, and Emputea
- Managed weekly live fittings across NYC, ATL, and FL; communicated precise fit comments and pattern adjustments to overseas vendors
- Leveraged customer insights and business data to inform merchandising decisions, identify trend opportunities, and protect core best sellers
- Influenced senior leadership decisions and cross-functional priorities across design, sourcing, and production teams
- Identify opportunities to incorporate current design trends while preserving core product offerings and best sellers
Product Development & Technical Design Manager - HPI (Uniform Division) - Atlanta, GA
(2019-05 - 2021-08)
- Managed full product lifecycle from concept through TOP approval across uniform, tailored suiting, outerwear, medical, and industrial apparel
- Partnered with global vendors to develop and approve fabrications, trims, and embellishments; introduced cross-category process improvements that enhanced efficiency and reduced sample turnaround times
- Led consumer wear test programs and conducted market research to drive fabric innovation; guided 3D CAD renderings for design accuracy and quality standards
- Established product development calendar and coordinated with cross-functional teams to ensure timely launch execution
- Conducted market research and data analysis to identify fabric innovation in uniform performance
- Maintain strong verbal and written communication with manufacturers to streamline the sampling process, enhance design aesthetics and uphold quality standards
- Evaluated and approve product mixes to ensure collections maintain a cohesive brand identity and meet high-quality standards by exploring new business opportunities in emerging product categories and alternative sourcing channels to drive innovation and growth
Technical Design Manager - Carter's, Inc. - Atlanta, GA
(2016-01 - 2019-01)
- Directed multi-location technical design teams across Atlanta, New York, and China; partnered with VP of Technical Design to restructure department SOPs, increasing team productivity 30% within 6 months
- Launched exclusive online brands for Amazon, Walmart, and Target; oversaw technical execution standards for fit, grading, garment construction, and manufacturability across Carter's children's division
- Led, coached, and developed high-performing Technical Design teams across multiple levels and product categories
- Championed cross-functional collaboration, mentoring staff to elevate technical precision at cross-team meetings with cross function department heads regarding creative reviews, and workflow discussions
Head of Technical Design - LF USA / Kids Headquarters - New York, NY
(2007-07 - 2012-05)
- Managed licensed programs for Walmart, Target, Disney, Kmart, and Aeropostale across Denim, Wovens, Sweaters, Knits, and Swimwear
- Pioneered virtual fitting and 3D pattern simulation — reduced physical sampling rounds by 25% and improved pre-production accuracy
- Restructured standard fit blocks and grading nests, creating a scalable sizing framework; supervised technical design staff across workflow, fit approvals, and development calendars
- Directed virtual fit reviews and led development teams in implementing corrections before physical sampling
- Created 3D design visuals and technical boards for style presentations and merchandising
- Partnered with Creative Director to align design intent with brand fit and construction standards
Head of Merchandising & In-Store Personal Shopper - Saks Fifth Avenue - Tri-State Area
(2005 - 2007)
- Managed styling and merchandising across Fashion, Beauty, and Entertainment accounts; collaborated with District Merchandiser and Creative Director on visual concepts for in-store and e-commerce storytelling
- Recognized for contributions to holiday and seasonal layouts, elevating store energy, presentation standards, and customer engagement
- Collaborated with District Merchandiser and Creative Director on visual concepts for in-store and e-commerce storytelling across the Tri-State area
