Vedabhushan Londe

Senior General Manager - Sales & Marketing with 15+ Years in Building Materials

HoustonMember since July 7, 2026

Strategic PlanningTerritory PlanningCost / Expense PlanningField Force ReportsRevenue MaximizationMarket Share EnhancementProfit Centre ManagementROI AccountabilityCorporate Tie UpsOverall GovernanceNew Unit Set UpsTurn Around ManagementMarket SegmentationCompetitor AnalysisTerritory ExpansionProduct PromotionMarket VisibilityBrand AwarenessLead GenerationRepeat / Referral Business GenerationCustomer SegmentationQuality ServiceRelationship BuildingCustomer SatisfactionCustomer ServicingRecruitmentMentoringTeam BuildingTraining & Development PlanningPerformance Monitoring

About

Total 15+ years of rich experience in marketing for NCL Industries Ltd and NCL BUILDTEK LTD in color coated steel windows, UPVC windows, doors, paints, putties, and AAC blocks across India. 2 years in Phoenix and 1.6 months in Suryacolors as Sr.

General

Manager. Extensive expertise in Branch Management, Operations Management, Sales & Marketing, Client Servicing and Team Management with MNCs, Phoenix Group, and Porcelains Company Ltd. Skilled in designing systems & procedures, monitoring operations, maintaining long-term customer relationships, managing & leading teams for successful process operations, and developing procedures and service standards for business excellence.

Proactive leader with expertise in strategic planning, market plan execution, competitor and market analysis. Proven track record of new initiatives resulting in increased revenues, established networks, streamlined workflow and enhanced team productivity.

Experience

Sr. General Manager at Surya Colors (2023-10 – 2024-06)

Worked as a consultant.

General Manager Sales and Marketing at MNC (2022-10 – 2024-06)

Mid-term promotion to GM Sales and Marketing for projects in MNC, Distributors and Dealer network. Handled products including Paints, Putties across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, and Kerala.

Supervised team comprising of 2-3 Area Sales Managers and 20 Sales Officers
Handled institutional business with separate institutional sales team of 8 for major towns
Managed dealer network in districts
Ensured market expansion through new town and new dealer openings
Responsible for SKU level forecast and timely product availability
Enabled team improvement through regular on-job and off-job training
Maintained dealer profitability by implementing Market Operational Prices
Maintained cost of schemes within assigned budget
Reviewed CFA team ensuring service charter compliance
Stabilized team and channel through scheme support
Improved Retail and Project team synchronization
Established Channel Sell Out retail team
Successfully conducted masons, builders, painters and architects meets in major towns
Appointed distributors in major towns and monitored sales to dealers

Deputy General Manager at NCL Industries Ltd / NCL BUILDTEK LTD (2019-01 – 2022-08)

Served as DGM in the same company handling building materials products.

Assistant General Manager at NCL Industries Ltd / NCL BUILDTEK LTD (2015-01 – 2019-12)

Assistant General Manager for AAC Blocks division in MNC.

Sr. Manager at NCL Industries Ltd / NCL BUILDTEK LTD (2011-04 – 2015-12)

Managed Putty and Paints Division in MNC.

Manager Marketing at Phoenix Group (2008-02 – 2011-03)

Worked in marketing role for Phoenix Group.

Area Manager at MNC (1994-03 – 2008-01)

Managed pre-painted steel windows, paints and putties division across assigned territories.