Performance Marketing Lead - Shop Zetu - Nairobi, Kenya
(2026-04)
- Own and drive the end-to-end performance marketing strategy to boost user acquisition, retention, and sales revenue for Kenya's leading fashion e-commerce platform.
- Manage high-scale paid media campaigns across Meta Ads, Google Ads (including Performance Max), and TikTok Ads to achieve aggressive ROAS targets.
- Oversee complete technical implementation, ensuring precision in pixel tracking, custom conversion setup, and product catalog syncing.
- Coordinate closely with creative and content teams to deliver platform-optimized, high-converting ad assets based on weekly performance data.
- Track daily spend, analyze e-commerce analytics, and present structured data-driven reporting to leadership to guide budget scaling and strategic pivots.
Head of Digital Marketing - Aubrey Africa Limited - Nairobi, Kenya
(2025-12 - 2026-04)
- Led digital marketing strategy and paid media operations across Meta, Google Ads, and TikTok platforms.
- Oversaw end-to-end campaign execution including technical setup, audience targeting, creative coordination, and performance tracking.
- Managed ad budgets and optimized campaigns to meet brand awareness and conversion objectives.
- Delivered regular performance reports to senior leadership, translating data into actionable insights.
Digital Marketing Specialist (Ads Focus) - Hakibets - Nairobi, Kenya
(2025-01 - 2025-12)
- Executed and managed paid campaigns across Meta (Facebook/Instagram) and Google Ads, handling full technical setup from audience targeting to creative uploading.
- Monitored daily ad spend and key performance metrics (CTR, CPC, ROAS) to maintain campaign efficiency and flag anomalies in real time.
- Ensured all tracking pixels and conversion events were firing correctly via Meta Pixel and Google Tag Manager.
- Compiled weekly performance reports summarizing insights, trends, and recommended optimizations for management review.
- Coordinated with the design team to ensure ad creatives met platform technical specifications (dimensions, file size, aspect ratios).
Digital Marketer - Organic & Paid Ads - Surebet - Nairobi, Kenya
(2024-03 - 2025-12)
- Managed end-to-end Meta and Google Ads campaigns, including audience setup, bid strategies, and A/B testing of ad creatives.
- Monitored and optimized campaigns daily, adjusting targeting and budgets based on live performance data.
- Oversaw SEO strategy and website content planning to complement paid media efforts.
- Delivered consistent performance reporting to leadership, highlighting ROAS improvements and budget utilization.
Head of Digital Marketing - Odipay (Fintech) - Nairobi, Kenya
(2023-08 - 2024-03)
- Built and managed the full paid media strategy for a fintech brand from the ground up, covering Meta and Google Ads platforms.
- Owned the ad budget, led campaign rollouts across product launches, and optimized conversion funnels for key KPIs.
- Implemented tracking frameworks to measure campaign attribution and customer acquisition costs.
- Drove user acquisition growth through retargeting, lookalike audiences, and conversion-focused campaigns.
Social Media Manager - Valhalla Technology Lab - Kenya
(2019 - 2023)
- Managed organic and paid social content across Facebook, Instagram, Twitter, and LinkedIn.
- Developed data-driven content strategies that increased reach and engagement benchmarks year-over-year.
- Coordinated with creative teams to produce and schedule platform-appropriate ad assets.
