Victoria Vargas

Creative Director and Communications Executive with 7+ years leading multi-site operations across brand strategy, digital marketing, video production, live event production, and team development. Built and scaled an entire creative and communications infrastructure from the ground up, growing from a graphic designer to executive leadership within a single organization. Bilingual in English and Spanish, with a proven track record in public-sector PR, HR management, and cross-cultural communications.

Consistent record of stepping into high-capacity roles and delivering results across diverse industries.

Executive Director at ACCESS CHURCH (2018-01 – Present)

Multi-Site Organization

• Oversaw all creative and communications operations across two locations serving 800 weekly attendees, spanning Brand, Digital, Guest Experience, and Operations departments
• Built a full volunteer and staffing structure from the ground up, recruiting and deploying 100+ people for large-scale productions and live events
• Produced and directed a large-scale outdoor live event that drew 3,000 attendees, managing venue logistics, vendor coordination, EMS permitting, and full A/V production
• Led all livestream broadcast operations using Blackmagic and Resi Studio, including technical direction, platform management, and digital audience growth

Human Resources Director at CHICK-FIL-A (2019-01 – 2022-12)

Concurrent with part-time role at Access Church

• Led HR operations for a high-volume location, overseeing hiring, onboarding, team development, and compliance for a team of 60-70 employees
• Maintained team culture and retention in a high-turnover environment through consistent people development and accountability practices

Public Relations Manager at CITY OF DEL RIO (2016-01 – 2019-12)

Promoted from Multimedia Specialist

• Grew organization's social media presence from 50 to 4,000+ followers across Instagram, Facebook, TikTok, and YouTube through content strategy and paid campaign management
• Executed full brand and marketing strategy: social media, web (Wix), graphic design (Adobe Suite, Canva), video production (Premiere Pro, Final Cut), and Google Ads campaigns
• Managed high-stakes organizational transition communications across internal teams and public channels, maintaining trust and continuity throughout a significant leadership change
• Directed weekly live productions coordinating creative, technical, and experience teams across multiple departments
• Promoted from Graphic Designer through multiple expanding roles to Executive Director over the course of the organization's growth
• Grew the city's social media presence from 800 to 10,000+ followers and produced video content that accumulated millions of views across platforms
• Led the creation of the city's mobile app and oversaw a full municipal website redesign, managing creative direction and full project coordination
• Developed lasting brand identity and design systems for the city, along with community campaigns spanning public awareness, civic engagement, and large-scale local events
• Led marketing and communications for the city's first commercial airline service in partnership with American Airlines, coordinating a high-visibility public launch
• Managed community affairs across state, local, and international government entities, serving as a bilingual liaison for cross-border relationships and initiatives
• Served on the city's Emergency Management Coordination Team, supporting crisis communications and public safety response
• Promoted from Multimedia Specialist to PR Manager based on demonstrated performance and leadership

Dispatcher at VAL VERDE COUNTY SHERIFF'S OFFICE (2015-01 – 2016-12)

• Managed real-time emergency communications requiring high-pressure decision-making, precise coordination, and strict protocol adherence

Graphic Design – Art Institute Online (2010-01 – 2014-12)

General Studies – DeVry University (2010-01 – 2011-12)