Vinnie Schwartz

Creative, editorial designer with over ten years of experience crafting visual systems, digital experiences, and content-driven design across web and social. Skilled from concept through execution — passionate about translating complex ideas into visuals that communicate intelligence, build brand authority, and stop the scroll.

Designer and Owner - 12AM INTUITION

(2024-01 - 2026-12)

• Created a brand, website, and apparel collection centered on the LGBTQIA+ community.
• Partnered closely with clients to translate their vision into cohesive, intuitive designs.
• Designed merchandise, websites and print media for small businesses.

UX Designer and Researcher - AVALARA

(2018-01 - 2023-12)

• Led research and testing initiatives that informed visual and structural design decisions. Synthesized insights from analytics, surveys, chat logs, and usability testing to shape user centered solutions.
• Designed and prototyped experiences from wireframes to high fidelity visuals aligned with brand standards and business objectives.
• Created journey maps and visual frameworks to communicate user needs, pain points, and opportunities.
• Collaborated with product, SEO, and content teams to deliver cohesive, visually consistent experiences across a large scale web ecosystem.
• Improved information architecture and site navigation to create clearer user journeys.
• Documented design decisions and specifications to support seamless collaboration with engineering teams.
• Championed new research tools and mentored team members in integrating insights into their workflows.

Product Designer II - MICROSOFT AZURE

(2017-01 - 2018-12)

• Designed intuitive digital experiences aligned with brand standards.
• Standardized design elements across the website to improve consistency and usability.
• Conducted audits to identify usability gaps and delivered actionable improvements.

Junior Designer - MENTOR CREATIVE GROUP

(2016-01 - 2017-12)

• Designed mobile and web applications from site maps and wireframes through final visual design.
• Conducted research and user testing to inform creative direction.
• Created branded templates and marketing assets to maintain visual consistency.
• Collaborated closely with developers to ensure high quality execution.

Associates of Applied Science - Graphic Design - SCCA (2014-01 - 2016-12)