Administration Assistant at Torti Gallas + Partners (2025-01 – Present)
- Maintained Excel databases tracking staff attendance and qualification records with full accuracy.
- Coordinated company events end to end — securing permits, issuing calendar invitations and liaising with external suppliers.
- Oversaw office inventory and streamlined supply ordering to keep the workplace running smoothly.
- Provided comprehensive administrative support, including data entry, document preparation and travel coordination.
Media Coordinator at Money A+E (2024-01 – 2025-01)
- Devised comprehensive media plans and defined target audiences to advance the organisation's financial-inclusion remit.
- Produced engaging financial-education content and managed social channels to maintain a consistent brand voice.
- Partnered with allied organisations to widen reach through workshops, webinars and community events.
- Evaluated campaign performance, reported insights and managed budgets and supporting documentation.
Sales Intern at WJLA (ABC 7News) (2024-01 – 2024-12)
- Authored 10+ sponsored features on Good Morning Washington, driving a 15% increase in webpage traffic.
- Mastered broadcast sales platforms (OSI, AOS, Storyline) to streamline campaign management and improve efficiency.
- Conducted SEO analysis and optimised advertising placements, achieving a 20% improvement in click-through rate.
- Analysed key advertising metrics (CPM, VCR, CTV) to refine strategy and maximise client return on investment.
Account Executive Intern at NAB Leadership Foundation (2022-01 – 2023-12)
- Developed bespoke media campaign packages, selling advertising space across television, radio and digital platforms.
- Used CRM tools to manage client relationships, track leads and close business effectively.
- Calculated commercial rate impressions and delivered detailed performance reports to clients.
- Negotiated contracts, pricing and terms to secure mutually beneficial partnerships.
Member & Club Relations at The Georgetown Club (2022-01 – 2023-12)
- Delivered discreet, personalised service, managing travel arrangements, reservations and event logistics for members.
- Maintained the member database and negotiated exclusive hotel rates on members' behalf, ensuring accurate billing and high satisfaction.
Social Media Marketing Manager at Prospect College (2021-01 – 2022-12)
- Grew social media engagement by 35% within the first month through targeted PPC campaigns, and lifted recruitment leads by 10% via email marketing.
- Managed accounts across Facebook, Twitter, Instagram, LinkedIn and YouTube, analysing reach, engagement and conversion to measure effectiveness.
Social Media Marketing Director at Sleeping Beauty Apparel (2020-01 – 2021-12)
- Implemented data-driven strategies that increased website traffic by 25% and lifted sales by 15%.
- Managed content calendars, email campaigns and influencer partnerships, and negotiated favourable advertising terms with premium brands.
Junior Receptionist at The Arts Club (2023-01 – 2024-12)
- Handled member enquiries with consistent courtesy across telephone, email and front desk.
- Maintained up-to-date knowledge of the club's programme to maximise bookings, and compiled daily footfall and activity reports.
Advertising Intern at Havas Group (2018-01 – 2018-12)
- Worked alongside senior creatives to edit advertising assets, oversee commercial cut viewings and coordinate voice-over studio sessions.
- Assisted with mood boards and pitch presentations that contributed to successful client wins, and benchmarked competitor advertising.
