Vipul Beri

Global FMCG leader with 35+ years of experience building, scaling, and transforming food and beverage businesses across India, Africa, and international markets. Proven track record of creating category-defining brands, driving exponential growth, leading large-scale distribution expansion, and executing successful strategic exits with global multinationals including PepsiCo and The Coca-Cola Company. Widely recognized for building market-leading consumer franchises and delivering sustained shareholder value.

Widely covered in leading international and regional business media and regarded as one of the most visible FMCG CEOs in Africa during his leadership tenure, with features spanning newspapers, magazines, and global trade publications including a front-page cover story in Beverage Innovation (UK).

President & CEO at Vink & Beri LLC (2013-01 – Present)

• Leading diversified FMCG and food innovation initiatives across global markets.
• Building branded food and beverage platforms with focus on health, wellness, and scalable consumer products.
• Led the design and implementation of a robust digital commerce strategy for the D2C as well as B2C business, driving sustained growth and demand in online sales, customer engagement, and overall digital channel performance

Managing Director & CEO at CHI LIMITED (2002-01 – 2013-12)

Transformed CHI Limited into one of Africa's fastest growing and most respected FMCG companies.

• Scaled distribution to 368,000+ retail outlets supported by 668 distributors and 112 wholesalers, ensuring nationwide penetration.
• Grew company from a small-scale operation into a $400M+ FMCG powerhouse.
• Built and strengthened flagship brands including Chivita, Hollandia, and Capri-Sonne.
• All three core brands achieved Superbrand status for 3 consecutive years.
• Positioned CHI Limited as a leading acquisition target, culminating in its acquisition by The Coca-Cola Company (2012).
• Frequently invited by business forums, European embassies, and multinational corporations across Africa and Europe to speak on FMCG growth, branding, and market development.

Founder CEO at Uncle Chipps (Frito-Lay / PepsiCo India) (1987-01 – 2000-12)

Built India's most iconic snack food brand from inception into undisputed market leadership.

• Expanded distribution to 1380 distributors and over 880,000 retail outlets across India.
• Established dominant national footprint across urban and rural markets.
• Recognized by MARG & A&M Magazine as the "Most Admired Brand of India" for four consecutive years (1997–2000).
• Built Uncle Chipps into a category-defining national brand, leading to its acquisition by PepsiCo (2000).
• Created one of India's earliest large-scale branded snack food success stories

Early Career

• Held senior leadership roles in FMCG manufacturing and distribution, building expertise in brand building, operations, and market expansion.

B.E. in Chemical Engineering – Panjab University (1970-01 – 1974-12)