Vishakha Rathod

Results-driven digital marketing professional transitioning from software, with expertise in SEO, social media, and performance marketing. Proficient in Google Ads, Meta Ads, and analytics tools, I leverage my technical background to optimize campaigns and enhance client engagement. Successfully managed CRM workflows and conducted market analysis to drive informed strategies at WealthPro Investment Consultants.

Digital Marketing & SEO Specialist (Contract) - Sasha Beauty Salon LLC & Sasha Aesthetic Clinic - Dubai, UAE

(2025-12)

Leading comprehensive SEO strategy for Dubai's premier multi-location beauty salon (est. 1994)

• Executed SEO strategies for multi-location beauty and aesthetic clinics, improving overall organic visibility.
• Achieved 100/100 On-Page SEO Score across 30+ service pages through structured content, meta optimization, and technical fixes.
• Optimized 8+ Google Business Profiles, increasing local "near me" search visibility by 40%.
• Managed Google Ads and Meta Ads campaigns for key services, improving CTR and reducing CPC through targeted optimization.
• Set up and monitored GA4 and GSC, delivering monthly performance dashboards and insights.
• Produced SEO-optimized blog content (1000–1500 words) that contributed to a 20% increase in organic traffic.

Marketing Professional - WealthPro Investment Consultants LLC.

(2025-05 - 2025-12)

I managed the company's CRM system at Equities Brokerage Seychelles Ltd. I made processes for opening trading accounts and onboarding clients easier. This reduced processing time by 20% and ensured all documentation was 100% compliant.

• Oversaw website content strategy, publishing blog posts to strengthen brand authority and drove a 30% increase in organic traffic.
• Implemented SEO initiatives (on-page, off-page, and technical), resulting in improved keyword rankings and increased website traffic.
• Handled organic social media management that enhanced engagement and expanded audience reach.
• Worked with different teams to align marketing efforts with business goals. This helped increase client acquisition by 15% and improved retention rates.

Marketing Manager - Value Stream technical services LLC.

(2023-05 - 2025-05)

• Built and maintained strong client relationships, contributing to a 10% improvement in retention rates.
• Collaborated with sales and operations teams to align marketing efforts with business goals, supporting overall revenue growth.

Probationary Officer - Dharampeth Mahila Co-op Bank ltd - Pune

(2015-12 - 2016-06)

• Processed and managed 60+ customer accounts monthly, ensuring accurate onboarding and documentation.
• Reduced account opening turnaround time by 25% through workflow optimization and improved client communication.
• Handled daily cash transactions, maintaining 100% accuracy in reconciliation and reporting.
• Supported loan processing and compliance checks, contributing to a 15% increase in approved applications.
• Delivered high-quality customer service, achieving a 90%+ satisfaction rating based on client feedback.
• Collaborated with cross-functional teams to streamline operations, cutting processing errors by 20%.

Bachelor of Education - Education - Pune University (2019-05)

Master of Computer Science - Computer Science - Pune University (2015-06)

Bachelor of Computer Science - Computer Science - Modern College Pune university (2010-06)