Vismaya Prakasan

Product & Business Analyst with 3+ years of experience driving data-informed product decisions, growth analytics, and cross-functional delivery across financial services and enterprise platforms. Strong expertise in product analytics frameworks, including funnel analysis, cohort analysis, A/B testing, retention, activation, and conversion optimization to improve product adoption and user engagement. In-depth knowledge of end-to-end product lifecycle management, translating business requirements into user stories, PRDs/BRDs, and actionable roadmaps aligned with stakeholder objectives.

Proficient in SQL, Power BI (DAX), Tableau, and Advanced Excel, building executive dashboards and KPI frameworks to track product performance and business impact. Advanced understanding of program execution and delivery (TPM mindset), including sprint planning, backlog prioritization, stakeholder alignment, and risk mitigation in Agile/Scrum environments. Expertise in business process optimization, gap analysis, and root cause analysis, improving operational efficiency and reducing reporting and workflow friction.

Strong foundation in data modeling, ETL pipelines, and data warehousing (star schema, medallion architecture) enabling scalable analytics infrastructure. Knowledge of AI-assisted analytics, predictive modeling, and automation (Python, VBA, Power Query) to enhance decision intelligence and product insights.

Business Analyst Volunteer - University of Texas at Arlington

(2025-07 - 2026-06)

• Partner with academic and operational stakeholders to gather business and analytics requirements supporting reporting and decision-making initiatives.
• Develop Power BI and Tableau dashboards tracking operational KPIs, product usage metrics, and performance indicators.
• Conduct data analysis and trend analysis on operational datasets, identifying inefficiencies and improvement opportunities.
• Perform business process mapping and gap analysis, improving reporting workflows and operational efficiency by 20%.
• Translate stakeholder requirements into user stories and functional documentation in JIRA and Confluence.
• Utilize AI-assisted analytics and Excel automation to analyze datasets and generate insights supporting operational and product decisions.

Student Assistant - University of Texas at Arlington

(2024-06 - 2025-05)

• Automated Excel-based inventory tracking using VBA macros to monitor usage and optimize stock levels, improving efficiency by 30%.
• Optimized logistics for 20+ events through data-driven scheduling, reducing setup delays by 60%.
• Built Excel dashboards using Pivot Tables and automated reporting models, improving accessibility of operational insights.
• Applied AI-assisted analytics techniques to identify patterns and trends within research datasets.

Business Analyst - Goldman Sachs

(2022-06 - 2023-07)

• Partnered with finance, operations, and technology stakeholders to gather and translate business requirements into analytics solutions supporting financial operations and reporting initiatives.
• Conducted business process analysis and workflow mapping using Visio, identifying inefficiencies in reporting pipelines and reducing reporting turnaround time by 25%.
• Developed SQL queries and advanced Excel analytical models to analyze financial transaction datasets and operational KPIs.
• Designed Power BI and Tableau dashboards monitoring financial performance metrics, operational KPIs, and reporting indicators across internal teams.
• Facilitated stakeholder workshops and requirement clarification sessions, ensuring alignment between business objectives and analytics solutions.
• Authored Business Requirement Documents (BRDs), functional specifications, and user stories in JIRA and Confluence, improving requirement traceability and cross-team collaboration.
• Conducted data validation, reconciliation, and root cause analysis across financial datasets, improving reporting accuracy and reducing discrepancies by 20%.
• Standardized KPI definitions and reporting frameworks, improving consistency of operational and financial reporting across multiple business units.
• Delivered executive dashboards and analytical insights enabling leadership teams to monitor operational performance and support strategic decision making.

Project Coordinator Intern - ITC Infotech

(2022-01 - 2022-05)

• Assisted product and business teams in requirements gathering, stakeholder communication, and project documentation.
• Prepared business requirement documents, process diagrams, and user stories supporting enterprise technology initiatives.
• Maintained project dashboards and issue tracking in JIRA and Confluence, improving project visibility and reporting.
• Supported Agile teams in sprint coordination, backlog tracking, and requirement clarification.

Master of Information Science - Information Science - University of Texas at Arlington (2023-08 - 2025-05)

Bachelor of Engineering - Electronics and Telecommunication - Pillai University (2018-08 - 2022-05)