Project Manager, Product Development & Brand - Henkel Pravana - Los Angeles, CA
(2025-10)
- Direct end-to-end product development, marketing campaigns, and New Product Introduction (NPI) lifecycles within a global market environment
- Drive creative production timelines, overseeing design revisions and ensuring strict global regulatory compliance across all brand and packaging assets
- Establish and approve product prototypes and physical benchmarks to ensure strict alignment with overarching brand standards
- Develop robust product training materials and marketing assets while continuously updating and validating product claims
- Lead cross-functional project phase-gates, developing volume estimates and aligning forecasts with manufacturing and vendor requirements (e.g., MOQs)
- Facilitate strategic alignment meetings and synthesize sales forecast data to drive executive decision-making and project go-lives
- Orchestrate NPI meetings and streamline new item setup workflows to accelerate speed-to-market
- Partner with sales and supply chain teams to optimize inventory management and product lifecycle performance
- Leverage financial acumen and deep operational expertise to ensure on-time, on-budget delivery of cross-functional brand initiatives
Education and Product Marketing Manager - Cle Cosmetics - Los Angeles, CA
(2024-02 - 2025-10)
- Write product copy for site and marketing assets
- Create training programs and materials for internal teams, retail partners, and B2B distributors on products and brand
- Product registration for EU Compliance, Leaping Bunny and Vegan certifications
- Create presentations, manuals, and online modules to facilitate easy learning
- Collaborate with regional retailers to address training needs and ongoing support
- Work with cross-functional teams including Marketing, Sales and Product Development to ensure accurate and consistent product information is communicated
- Collect customer feedback for potential product enhancements and improvements
Product Development Manager - eSalon - Los Angeles, CA
(2013-08 - 2019-05)
- Created formula briefs submitted to manufacturers, suppliers, and fragrance houses to develop hair care products
- Created and managed testing protocols for formula submissions
- Products launched consistently received client ratings above 4 stars while exceeding profit margin target of 75%
- Targeted 6–8 product launches annually with an average 8-month development cycle
- Researched technology and ingredient trends and applications for eSalon care line
- Created unique, differentiated product positioning that anchored brand as hair color thought-leader and innovator
- Created launch dossier for each new product (fact sheet, mood board, packaging rendering, colorist quotes/tips, ingredient story); liaised between Marketing team and Colorists/Customer Service
- Developed education and training plans for Client Support teams to increase user engagement with products and brand
- Ideated and developed plans for marketing support of new and existing products, leveraging eSalon communication channels (site, email, social)
- Prepared and delivered monthly reports to CEO and VP of Brand regarding launch concepts
Regional Educator & Lead Stylist - Rudy's Barbershop - New York, NY & Los Angeles, CA
(2006-04 - 2013-08)
- Managed and trained a 15–20 person team for new market location
- Assisted in writing and developing protocol materials and lesson plans to implement Rudy's Academy methodology
- Planned and facilitated events and corporate functions; facilitated product launch training; responsible for hiring and technical reviews
- Consistently held Lead Stylist/Colorist position by maintaining highest monthly service and sales numbers
