Walder Javier

SEO and organic growth professional with 8+ years of experience developing search strategies across enterprise e-commerce, digital publishing, and multicultural markets. Currently leads SEO and GEO initiatives for IKEA's U.S. Spanish-language site, with experience in technical SEO, content strategy, keyword research, AI-driven search, analytics, and cross-functional collaboration.

Skilled at translating search trends and performance data into scalable recommendations that improve discoverability, engagement, and organic growth.

SEO Specialist | Organic Growth Lead (US/ES Market) - IKEA

(2024-05)

• Own and execute the SEO and GEO strategy for IKEA's U.S. Spanish e-commerce site, optimizing content for AI-powered search engines such as ChatGPT, Perplexity, and other LLMs.
• Lead content strategy and keyword research while influencing site structure to improve discoverability, relevance, and engagement across key customer journeys.
• Collaborate cross-functionally with content writers, merchandising, PR, data and global teams to integrate SEO into digital initiatives.
• Support site migrations and page redesigns
• Manage agency relationships and SEO deliverables
• Translate search trends, algorithm updates, and AI-driven search behaviors into actionable strategies to maintain and grow organic visibility.
• Analyze performance using GA4, Google Search Console, and enterprise SEO tools, translating insights into clear recommendations tied to business KPIs.
• Support technical SEO improvements by identifying and addressing issues related to crawlability, indexation, internal linking, Schema implementation, and site structure in collaboration with development teams.
• Contribute to scalable SEO processes and automation using AI tools, including Claude, ChatGPT, and Copilot, to improve efficiency in research, content optimization and review, content development, and data analysis.
• Monitor changes in search, including LLMs and algorithm update, and adjust SEO strategies to maintain visibility as search behavior evolves.
• Define KPIs for SEO-supported campaigns and initiatives.
• Conduct SEO testing to identify opportunities to improve site performance.

Digital Marketing Specialist (Freelancer) - Self-employed

(2022-10 - 2024-05)

• Led digital growth strategy across SEO, paid search, and social channels, driving traffic and improving ROI across campaigns.
• Conducted technical SEO audits to identify issues affecting crawlability, indexing, and site performance.
• Developed keyword and content strategies aligned with business objectives and user demand.
• Measured and reported performance across channels, translating data into actionable insights and optimization opportunities.
• Collaborated with internal teams to implement improvements across website content and digital campaigns.

SEO Specialist - Dotdash Meredith - New York, NY

(2021-05 - 2022-10)

• Conducted keyword research and content gap analysis across major media brands (Food & Wine, People, Real Simple, etc.).
• Delivered ongoing keyword trend insights using Google Trends to inform editorial strategy.
• Supported technical SEO initiatives including redirects, crawling, and site optimization projects.
• Collaborated with editorial teams to align content with search demand and improve organic visibility.
• Conduct SEO testing to identify opportunities to improve site performance.
• Performed competitor analysis following algorithm updates to identify new growth opportunities.

Bachelor of Science - Marketing - Universidad Dominicana O&M (2020-06) Dominican Republic, Distrito Nacional