Wendy Ouellette

I build brands people recognize, trust, and connect with. Over the past 20+ years, I've helped organizations transform complexity into clarity by turning ideas, products, and services into experiences people can understand and trust. Whether leading creative teams, shaping brand strategy, or building scalable design systems, my focus has always been the same: create work that connects with people, solves real problems, and leaves brands stronger than I found them.

ACD, Sr. Manager of Creative Services Art at Florida Blue (2024-08 – 2026-07)

• Led a multidisciplinary team of six designers delivering more than 2,300 creative assets annually while strengthening brand governance, accessibility, and creative quality across Medicare, ACA, commercial, and corporate marketing.
• Modernized enterprise creative operations by redesigning the team's digital asset management strategy, migrating more than 300,000 assets from a slow, legacy network drive to SharePoint and saving designers more than 235 hours annually while improving searchability, collaboration, and governance.
• Led creative strategy and messaging for enterprise healthcare initiatives, partnering with marketing, product, compliance, and executive stakeholders to simplify complex healthcare topics into clear, customer-centered experiences.
• Evolved enterprise brand standards across typography, illustration, iconography, accessibility, and digital communications, replacing stock imagery with visual storytelling that improved participant comprehension during Medicare usability testing.
• Established structured creative reviews, mentorship, and quality standards that elevated creative consistency while developing a high-performing design team.
• Helped implement Adobe Workfront, designing standardized intake workflows, SLAs, creative review processes, and production dashboards that improved resource planning, stakeholder visibility, and delivery across enterprise initiatives.
• Partnered with executive leadership to define creative priorities, evolve enterprise brand standards, and align cross-functional teams around a consistent creative vision for high-visibility initiatives.

Group Creative Director (Promoted from Creative Director) at Aquent Studios (2022-10 – 2024-06)

• Directed brand strategy, creative direction, and integrated campaigns for clients including SiriusXM, Meta, Instagram, VMware, ExxonMobil, Cloudflare, Experian, UL Solutions, Infoblox, Mejuri, ServiceNow, and Pacific Life.
• Led creative direction across a multidisciplinary team of 30 designers, art directors, writers, motion designers, and creative specialists delivering campaigns across digital, social, video, executive communications, experiential marketing, and product launches.
• Developed brand narratives, messaging frameworks, and creative concepts that transformed highly technical products into engaging customer stories across integrated campaigns, product launches, executive communications, and digital experiences.
• Partnered with strategists, marketers, designers, and writers to shape integrated campaigns that balanced business goals with authentic brand storytelling across multiple customer touchpoints.
• Partnered with executive leadership and client stakeholders to translate complex technology, products, and business objectives into engaging customer experiences and scalable creative solutions.
• Led creative direction for SiriusXM's next-generation app launch, overseeing the production of more than 8,000 creative assets in six months while maintaining a cohesive enterprise brand experience.
• Helped win new business and secure more than $1 million in repeat client work by leading creative strategy, developing pitch concepts, and reimagining ExxonMobil's employee experience platform.
• Partnered with account leadership on new business pitches and RFP responses, developing strategic concepts and presentations that helped win new clients and expand existing enterprise partnerships.
• Mentored designers, writers, and multidisciplinary creative teams through collaborative reviews that strengthened storytelling, concept development, presentation quality, and creative craft.
• Partnered closely with account leadership, production, strategy, and project management teams to improve creative operations and deliver scalable creative solutions across multiple enterprise clients.

Creative Services Design Manager at VMware (2012-10 – 2022-10)

• Developed enterprise brand systems, visual storytelling frameworks, illustration libraries, and design standards that unified VMware's global brand across digital, software, executive communications, events, and product launches.
• Directed creative strategy for executive communications, product launches, and global campaigns, translating complex technologies into engaging experiences customers, partners, and employees could easily understand.
• Spearheaded the enterprise product icon architecture across 12 product families and hundreds of software products, translating complex technologies into scalable visual systems that strengthened enterprise brand consistency.
• Partnered with executive leadership, product marketing, engineering, communications, and agency teams to develop strategic creative solutions that aligned business goals with customer needs across global initiatives.
• Art directed flagship brand experiences for VMworld, VMware Explore, VMware Connect, and AirWatch Connect, developing scalable visual systems supporting more than 20,000 attendees worldwide.
• Served as VMware's Accessibility Subject Matter Expert, partnering with blind and low-vision employees to embed inclusive design principles into enterprise brand standards, digital experiences, and executive communications.
• Delivered accessibility and brand training for employees, agencies, and vendors, helping scale consistent creative quality and inclusive design practices across a global organization.

Design & Marketing Manager at Instawares (2010-07 – 2012-08)

• Led UX, e-commerce, and digital marketing strategy for two national retail brands, increasing conversion by 25%, improving customer engagement by 40%, and reducing cart abandonment by 30%.
• Leveraged analytics, customer research, usability testing, A/B testing, and search insights to simplify shopping experiences and improve product discovery.
• Partnered with executive leadership, developers, merchandising, pricing, marketing, and manufacturers to align business goals with customer needs across thousands of products.
• Presented customer insights, performance metrics, and strategic recommendations to executive leadership as a member of the company's advisory board.
• Directed website strategy, email marketing, merchandising, promotional campaigns, and digital content to deliver a cohesive omnichannel customer experience.

Graphic Designer at Red House USA Global Brand Agency (2006-07 – 2010-07)

• Developed integrated creative campaigns from concept through execution for healthcare, technology, telecommunications, and financial services clients, producing digital, web, print, email, presentation, video, and motion graphics.
• Partnered with account teams on client presentations, new business pitches, and RFP responses, helping translate business challenges into strategic creative concepts that won new work and strengthened client relationships.

Bachelor of Science in User Experience & Graphic Design – Franklin University (2027)

Associate of Applied Science in Video & Multimedia Technology – Southern Maine Technical College