Will Bentley-Hawkins

For the past 2 and a half years, I have been the Label Manager at dance-oriented imprint Gallery Recordings. Our roster includes projects like Pretty Girl, Sam Alfred, STÜM, AK SPORTS, Black Loops, Soul Wun, Human Movement, 1TBSP, and many more. Since inception, we've sold over 4,000 vinyls worldwide and have over 50 million combined streams across digital platforms.

Alongside this, I am also the Founder and Director of Phelt, a creative culture platform that celebrates talent in the fields of music, photography, film, and the arts. In the last month, I've had over 133,000 views on Instagram and now have nearly 3,100+ followers. From the platform's perspective, I have around 1,200 monthly visitors, with approximately 900 of those being uniquely new users, which I'm really proud of.

Before that, I spent many years copywriting at leading agencies, including 72andSunny, Enigma, and Emotive, and served as a Label Assistant at Universal Music.

• Label Manager | Gallery Recordings | Remote | Feb 2023 - Aug 2025
  • Amass 10 million streams a year across catalog. 
  • Sold over 10,000 tickets across 22 events in 2024.
  • Co-run sales campaign that amounted to over $8000 in merch sales in October 2024. 
  • Managed and transitioned 20+ digital marketing awareness campaigns into targeted conversion campaigns
  • Successfully pitched and carried out the signings of Jai Piccone, 1TBSP, Oliver Henry, LINA, + Tom VR 2024 tour. 
  • Led the ingestion and promotion of all label releases to major DSPs (Spotify, Apple, Soundcloud, Bandcamp etc).
• Founder & Director | Phelt Magazine | Remote | March 2021 - Present
  • 2000+ active monthly users in Oct 2025, with 900+ of them being new users. 
  • 135K views across IG page in Oct 2025
  • Featured over 150 articles of creatives from across the globe. 
  • First merchandise run SOLD OUT in weeks of release.
• Senior Copywriter | Emotive | Sydney, NSW | Aug 2022 - Nov 2022 (Contract)
• Copywriter | FELLR | Sydney, NSW | Oct 2021 - Oct 2023 (Freelance)
  • Produced the official copy for the Watermelon and Passionfruit flavours. 
  • Delivered creative copy and assisted on event curation for the FELLR GARDEN OF FIZZ series. 
• Copywriter | Enigma | Sydney, NSW | Sept 2021 - Aug 2022 
  • Led creative direction behind Hawkins Place Uniting Church rebrand.
  • Developed concept and script for Spotify Wrapped campaign with the Inspired Unemployed. 
  • Strategised and delivered copy for Spotify’s annual Wrapped campaign 2021. 
• Copywriter | 72andSunny | Sydney, NSW | Dec 2020 - Jan 2021 (Contract)
  • Delivered creative copy for Google’s successful “Helping you, help them” campaign.
  • Part of the creative team that delivered 
• Senior Copywriter | TicketSwap | Amsterdam, Netherlands | Nov 2018 - Dec 2019
  • Launched Ticketswap’s editorial/blog arm via Medium.
  • Assisted in running and programming the ADE x Ticketswap Sessions Hub 2019.
  • Co-led the EDM marketing strategy for a database of over 4 million users. 
• Promotions Manager & Copywriter | Universal Music (Of Leisure & Neon) | Jan 2017 - Sep 2018
  • Led co-branded partnership PLAY with Heineken x Of Leisure. 19 artists across 14 events across Australia.
  • Led the signing of leading producer James Pepper to the roster. 
  • Produced all public-facing wording for the label over a 20-month period. 

Bachelor of Communication in Public Communication, The University of Technology, 2014.