William Flaiz

I am a digital transformation leader with a proven track record of helping enterprises optimize MarTech, unify global web ecosystems, and leverage AI for scalable, customer-centric growth. With over 20 years of experience in digital strategy, paid media, and marketing technology integration, I’ve led multi-million-dollar initiatives that bridge the gap between business objectives, customer needs, and technological innovation.

Throughout my career, I’ve driven high-impact digital transformations for global brands, including:

• Novartis – Led the consolidation of 900+ websites across 90+ countries, reducing operating costs by 52% and enhancing compliance.
• Razorfish – Built a $50M+ digital consulting division, scaling performance marketing, CRM, and analytics for enterprise clients.
• Best Reviews & Nexstar – Developed AI-driven SEO and media strategies, increasing organic traffic revenue by 28%.

My approach: I focus on simplifying complexity, enhancing cross-functional alignment, and turning technology into a competitive advantage. Whether it’s overhauling a MarTech stack, unifying data for a seamless customer experience, or implementing AI-driven strategies for personalization, I provide the expertise and strategic insight needed to accelerate digital transformation.

I have a BS in Accounting, Finance, and Economics, an MS in Information Systems, and professional education certificate from MIT for Application of Generative AI in Digital Transformation.