William Morris

Dedicated Full-Stack Developer with over 20 years of experience engineering robust web applications and e-commerce platforms. Proven ability to lead development cycles, optimize performance (up to 75% speed increase), and integrate complex third-party APIs, reducing manual entry by 80%. Expertise includes PHP, MySQL, SQL Server, HTML, CSS, javascript, security auditing, and AI-driven feature development.

Founder & Full-Stack Developer at TheRoadLessOrdinary / EdgeCart (2026-01 – Present)

• Engineered a custom PHP e-commerce platform from inception, incorporating a plugin system with per-plugin licensing and a multi-state sales tax engine.
• Identified and remediated a critical remote code execution vulnerability within the admin file upload system, subsequently spearheading a comprehensive security review across licensing checks, session handling, and all upload endpoints.
• Developing EdgeCart, a commercial iteration of the platform, featuring a plugin marketplace, a robust licensing and signing system, and a public-facing sales site.
• Enhanced two open-source projects, KDE's kfind and the AutoKey automation tool, by contributing improvements to their Qt interfaces, including sortable and resizable columns, dark theme support, search functionality, and inline editing, all currently under maintainer review.

Consulting Software Developer at RUCO Products Inc. (2025-10 – 2026-06)

• Managed server migration and upgrades, delivering comprehensive training to staff to ensure future operational self-sufficiency.
• Modernized legacy Classic ASP applications by refactoring them with a SQL Server backend, aligning them with current coding standards to improve maintainability and performance.
• Optimized front-end interfaces, achieving up to a 75% increase in speed.
• Architected AI-driven functionalities for e-commerce platforms, establishing a solid database structure and refining user experience elements.
• Leveraged Claude AI to parse and refactor intricate logic, simplifying and accelerating the development process.

Web Applications Developer at Vantage Finance, LLC (2023-04 – 2026-01)

• Designed and developed a bespoke CRM system specifically for auto finance and sales follow-up.
• Established a document management application that automated the generation of over 200 monthly multi-page documents, including Buyer's Guides, Insurance Proof, and Contracts.
• Implemented a text blast system for an 8-dealership Ford group, successfully reaching over 10,000 contacts with a 35% open rate.
• Integrated multiple third-party APIs (including 700Credit, Dealertrack, JATO, DocuSign, Arkona), reducing manual data entry by up to 80% and accelerating the financing process by as much as 50%.
• Migrated legacy Classic ASP applications to modern PHP, HTML, CSS, and JavaScript, adhering to contemporary language and development practices.
• Revamped the front-end across several categories, resulting in substantial performance enhancements.

Partner/Web Applications Developer at Seritas LLC (2002-02 – 2023-04)

• Developed and managed custom websites for auto dealerships utilizing a proprietary Content Management System (CMS).
• Integrated diverse third-party APIs to ensure seamless data exchange for inventory management, image processing, and credit services.
• Pioneered an automated image management system with an internet-based front-end interface that incorporated IP cameras, decreasing inventory documentation time by up to 70%.
• Constructed tailored ad-hoc reporting systems and document management solutions for dealership clients.
• Orchestrated targeted marketing campaigns and SMS outreach initiatives for regional dealer groups.

Bachelor of Science in Technical Theatre – Missouri Western State University (1985-01 – 1991-05)