William Rodriguez

Multidisciplinary creative professional, entrepreneur, artist, educator, and researcher with 20+ years of experience spanning visual communications, graphic design, branding, WordPress development, digital marketing, multimedia production, communications, and creative business management. Owner and operator of multiple creative ventures, with a career built around taking ideas from concept through execution while combining strategy, design, technology, craftsmanship, education, and entrepreneurship. Experienced in developing visual identities, websites, marketing campaigns, digital content, educational programs, products, and specialized creative experiences.

My work extends beyond traditional design and technology into cultural arts, traditional instrument making, ceramic sculpture, ancient technologies, acoustics, experiential education, and research.

Through Archaic

Roots, I research, create, teach, and develop educational programs centered on traditional and indigenous instruments and technologies.

Through Chattooga

Design, I help organizations, businesses, artists, nonprofits, farms, and specialized ventures develop brands, websites, marketing materials, and digital experiences. I bring an uncommon combination of creative direction, technical expertise, entrepreneurship, craftsmanship, research, and education to complex projects and cross-disciplinary environments.

Owner / Operator / Creative Director at WAR GRAPHIC ARTS / CHATTOOGA DESIGN (2003-03 – Present)

• Lead a multidisciplinary creative practice providing branding, visual identities, websites, graphic design, digital marketing, print materials, multimedia, and marketing solutions.
• Lead projects from discovery and concept through design, development, production, launch, promotion, and ongoing support.
• Develop visual identities, brand systems, marketing campaigns, websites, graphics, photography, video, and digital content.
• Design and develop WordPress websites, including custom layouts, specialized functionality, WooCommerce solutions, maintenance, troubleshooting, updates, and technical support.
• Manage plugin updates, website maintenance, technical issues, hosting and DNS-related concerns, and ongoing client support.
• Translate complex ideas, organizational goals, and specialized subject matter into clear and engaging visual communications.
• Develop marketing and communications solutions for small businesses, artists, nonprofits, farms, retreats, cultural organizations, and specialized/niche businesses.
• Manage client relationships, project scope, timelines, vendors, production, and final deliverables.
• Provide strategic guidance covering branding, web presence, digital marketing, content, and customer-facing communications.

Founder / Artist / Educator / Instrument Maker at ARCHAIC ROOTS (2016-01 – Present)

• Operate a cultural arts and education business focused on traditional and indigenous instruments, ancestral technologies, hands-on making, research, and experiential learning.
• Research, design, construct, repair, and document traditional and indigenous instruments, replicas, sound sculptures, and experimental instruments.
• Work with flutes, drums, rattles, whistles, ocarinas, vessel flutes, ceramic instruments, shell instruments, and other traditional or experimental sound-producing objects.
• Develop and teach hands-on workshops, lectures, demonstrations, retreats, private immersions, school and group programs, and educational presentations.
• Teach woodworking, clay and natural-material construction, acoustics, tuning, traditional technologies, instrument design, and making processes.
• Conduct research across archaeology, ethnomusicology, material culture, acoustics, and traditional craft practices.
• Develop educational resources and interpretive content connecting historical technologies with contemporary making.
• Develop commissioned instruments, replicas, sound sculptures, educational materials, and specialized creative projects.
• Manage product development, marketing, sales, client relationships, event coordination, program development, and business operations.
• Build relationships with schools, organizations, artists, cultural institutions, private groups, and educational audiences.

Owner / Educator at ARCHAIC FARMSTEAD (2018-01 – Present)

• Develop educational workshops and creative projects involving medicinal plants, sustainable farming, agroforestry, and value-added product creation.
• Apply branding, marketing, visual communication, and entrepreneurship to farm-based products and educational initiatives.
• Develop opportunities connecting agriculture, traditional knowledge, natural materials, education, and creative practice.

Senior Design Specialist at SPIN A WEB DESIGNS (2024-01 – Present)

• Provide senior-level design support for web and digital projects.
• Apply visual communication, layout, branding, web-production, and design expertise to client projects.
• Support the development of polished, functional, user-focused digital experiences.
• Maintain, customize and support various content management systems such as WordPress, Drupal, Shopify, Joomla, etc.

Communications Specialist at THE ORIANNE SOCIETY (2017-09 – Present)

• Manage website operations, custom page design, testing, troubleshooting, and redesigns.
• Develop donor communications, annual reports, magazines, brochures, digital marketing materials, and multimedia communications.
• Support public-facing communications and digital content across organizational initiatives.
• Combine graphic design, web development, communications, and multimedia production to support organizational goals.
• Help maintain consistent visual communication across digital and print channels.

Contract Specialist / Web Maintenance Specialist at PARKER WEB (2013-11 – 2019-03)

• Maintained and updated client websites, primarily using WordPress and Joomla.
• Handled website upgrades, troubleshooting, graphic design, banners, redesigns, and ongoing client support.
• Managed maintenance requests and technical issues through ticket-based workflows.
• Provided remote support and solutions for a wide range of website and design requirements.

Freelance Web Developer at MARKETING RESULTS / MARKETING RESULTS ATLANTA (2011 – 2015)

• Designed and developed client websites and custom WordPress themes.
• Managed website content, plugins, SEO, blogs, social media integrations, and site functionality.
• Troubleshoot website problems, security issues, and hacked websites.
• Provided web strategy, development, technical consultation, and client support.
• Worked independently within agency environments to complete specialized web projects.

Composer / Graphic Production at THE NORTHEAST GEORGIAN (2012-11 – 2015)

• Produced newspaper layouts, advertisements, flyers, promotional inserts, handouts, and other print communications.
• Prepared graphics and photography using Adobe InDesign, Photoshop, and Illustrator.
• Managed digital files, stock imagery, FTP, and production workflows.
• Worked within print-production deadlines and publication requirements.

Web Designer / Webmaster at CROWN COMMUNITIES (2009-06 – 2012-05)

• Maintained, designed, and developed company websites.
• Created website graphics and supporting marketing collateral.
• Provided ongoing website updates and technical support.

Clubhouse Mentor at BOYS & GIRLS CLUBS OF METRO ATLANTA (2006-04 – 2006-11)

• Taught youth ages 7–18 graphic arts software, technology, and creative processes.
• Mentored students through creative projects and technology-based activities.
• Created murals and clubhouse graphics.

Bachelor of Fine Arts in Visual Communications – American InterContinental University (2004 – 2007)