Managing Director & Brand Architect at Lee International & LiBeleza (2014-01 – Present)
Lee International (Business Development): Provide strategic business development consulting services to companies focused on market expansion, including the creation of new product offerings, portfolio diversification, and new revenue opportunities. LiBeleza (Brand Development): Create and manage a multi-brand portfolio of cosmetic lines built from zero.
- Develop and execute plans and strategies based on customers' needs
- Identify and meet with stakeholders, fostering and maintaining relationships
- Manage projects to maintain timeliness and goals
- Build and deliver presentations and strategic decks to align partners, pitch new offerings, and win client buy-in
- Direct, manage, and collaborate with involved parties to achieve client's objectives
- Perform market and trends research and analysis
- Analyze vendor proposals, quotations, and service options to identify partnerships that best meet client objectives
- Negotiate contracts, pricing, and terms
- Develop brand concepts including defining target market, target concern, efficacy profile, product mix and key ingredients
- Define end to end product design, packaging selection, and label design
- E-commerce website and platform creation, management, and SEO optimization using Shopify, WooCommerce, and Nuvemshop
- Conceptualize and implement digital, print, and SEM ads and campaigns including promotions, and discounts
- Design digital and print marketing materials
- Produce social media content
- Photograph and edit product and promotional photos
International Business, Market and Sales Development Manager at MV Roberts (2012-01 – 2014-12)
- Created sales development strategies for different regional markets and outlets
- Designed sales development materials (presentations, marketing materials, and order forms)
- Visited and communicated with distributors regarding approaches and product mix for their market
- Assisted in organizing sales meetings and events
- Managed and delivered monthly and yearly forecast for Brazil importation
- Completed and analyzed pricing surveys to assist in creating pricing strategies
- Performed product and market analysis
- Led sales presentations for Namaste Laboratories
Administrative and Management Liaison at Namaste Laboratories (2012-01 – 2014-12)
- Directed, coordinated and reviewed activities in sales, service accounting, record keeping, receiving, and shipping operations
- Coordinated and developed local business plans
- Prepared and presented information concerning operational effectiveness and service levels to upper management
- Intercultural liaison to interface between Namaste, MV Roberts, and Brazilian counterparts
- Market research
- Development of promotional/marketing actions to support distributors, brokers, and salons
- Assisted in product registrations
- Administered and managed key strategic alliances and relationships
- Communicated and organized product importations with trading company
International Market Development and Operations Manager at Trends Beauty International (2009-01 – 2012-12)
Managed the Brisbane Australia branch, responsible for Australia and international markets.
- Responsible for sales development for the retail and professional markets in select markets
- Implemented sales, customer acquisition and retention strategies
- Researched and developed of appropriate initiatives for shops, salons, and distributors
- Managed warehouse and stock control
- Performed order invoicing, fulfillment, and shipping
- Forecasted trends and ordered from international suppliers
- Managed costing, pricing, discounting, and terms approval for shops, salons, and distributors
- Managed accounts receivable and accounts payable
- Selected and supervised staff for cargo handling and warehouse organization and control
- Created promotions, marketing materials, and order forms
- Fulfilled orders
Operations Intern at Trends Beauty International (2008-05 – 2008-07)
- Designed and executed a brand based first-in first out warehouse layout plan, optimizing storage efficiency and inventory rotation
- Spearheaded the implementation of a bar code driven warehouse control and inventory system
- Developed and maintained an electronic product and supplier database
- Trained employees as to the proper utilization of the system
