Ximena Lopez

Senior Digital Retoucher with 16+ years of experience delivering high-end visual post-production for global advertising campaigns. Specialized in key art, compositing, color grading, and advanced retouching for brands in the automotive, entertainment, beauty, and lifestyle industries. My work has brought visuals to life for brands such as Mercedes-Benz, Fox, Jeep, NFL, Nestlé, Greenpeace, and Lollapalooza, collaborating with agencies across the U.S., Mexico, and South America.

I focus on high-end retouching, compositing, and visual storytelling, helping brands communicate emotion and identity through powerful imagery while working closely with photographers, art directors, and creative teams. Currently expanding my photography portfolio and integrating AI-assisted image creation and enhancement into my workflow, combining creativity and technology to craft innovative, future-ready visuals.

Senior Digital Retoucher, Key Art & Advertising Post-Production & AI-Assisted Visual Creation at Self-Employed - ByLopez Studio (2026-01 – Present)

Working independently with agencies and brands, providing high-end digital retouching and advertising post-production for commercial campaigns, key visuals, and branded content. Current work focuses on advanced retouching, photo compositing, and key visual development, combining traditional post-production techniques with AI-assisted image creation, upscaling workflows, and production-ready design. I'm also expanding my creative practice by incorporating photography into my visual production process.

Recent collaborations include projects for the U.S. Department of Health and Human Services, Proactiv, Wax Revolution, Dupixent, and McDonald's, supporting advertising campaigns and digital media content.

Head of Art, Digital Retoucher & Illustrator at Masai Art Company (2014-01 – 2025-12)

Led digital retouching and compositing for international campaigns in automotive, beauty, key art for movies and tv shows and entertainment. Delivered high-end retouching for international campaigns while meeting tight commercial production timelines.

• Collaborated with creative directors to refine visual storytelling and brand alignment.
• Clients: Nestlé, Greenpeace, Aeromexico, Fox, Merrell, Corona, Proactiv, NFL, Lollapalooza Chile.

Digital Retoucher Supervisor & Illustrator at Gorila Estudio (2012-01 – 2014-12)

Supervised a small team of retouchers. Lead Digital Retoucher for Global Advertising Campaigns. Executed digital retouching processes for major international advertising campaigns spanning diverse industries, including automotive, cosmetics, products and music festivals, among others.

• Ability to use a variety of tools and features in photoshop to achieve desired retouching effects, including cloning, healing, masking, compositing, color correction, and color matching, to ensure consistency and accuracy across all retouched images, particularly in advertising and fashion photography contexts.
• Clients: Mercedes-Benz, Jeep, Fox Sport, and Goberment of Chile.

Photographer's Assistant & Photo Editor at Memorable Moments (2023-01 – 2024-12)

• Assisted in professional photoshoots, managed digital workflow, and refined raw files.
• Strengthened skills in lighting, composition, and creative editing.
• Created multiple key art pieces for high school sports and music events, blending photography and digital illustration to enhance visual impact and storytelling.

Digital Retoucher at Josefina Pro (2009-01 – 2011-12)

Ability to use a variety of tools and features in photoshop to achieve desired retouching effects, including cloning, healing, masking, compositing, color correction, and color matching, to ensure consistency and accuracy across all retouched images, particularly in advertising and fashion photography contexts.

Associate's Degree in Advertising Design – Santo Tomas Institute (2007-01 – 2010-12)