Yogesh Sharma

Digital Marketing Specialist with 4 years of experience in SEM, paid social, and programmatic advertising across India, Singapore, and the UAE. Proven track record of generating high-quality leads and achieving up to 4x ROI. Expertise in market research, campaign strategy, and brand visibility enhancement. Skilled in managing cross-functional teams to deliver performance-driven outcomes. Proficient in executing data-driven marketing strategies using Google Ads, Meta Ads, and LinkedIn Ads.

Executive Search - Paid / Search & Performance Marketing Specialist – Colgate (Singapore Market) at WPP Media - Nexus Global (2025-02 – Present)

• Leading end-to-end campaign execution, including creation, quality checks, and performance optimization.
• Achieving 80%+ Search Impression Share on Exact Match keywords with a Quality Score consistently above 5
• Driving strong engagement with above-average CTR across priority campaigns.
• Conducted keyword research, created ad copies, and ensured campaign hygiene for optimal performance.
• Delivered weekly, monthly, and quarterly performance reports to senior stakeholders and collaborated on media planning and strategy.

Digital Media Operations Executive at Oplifi Digital Private Limited (2022-05 – 2025-02)

• Directed BJP digital campaigns across Haryana, Delhi, Maharashtra, Jharkhand, and J&K, securing victories in three states with significant seat gains while managing ₹70 lakhs/day ad spend on Google & Meta.
• Led high-impact performance marketing campaigns for global and local clients, managing a monthly budget of INR 75 lakhs.
• Collaborated with cross-functional teams to execute comprehensive marketing strategies.
• Oversaw campaign management, client relationship building, team leadership, and creative coordination.
• Maintained proactive communication with clients, ensuring a clear understanding of their goals and fostering strong collaborative relationships.
• Developed and executed data-driven marketing strategies to maximize traffic, ROI, and cost efficiency across all channels through precise campaign management and budget optimization.
• Generated 5,000+ leads per month through Google, Meta, and Snapchat campaigns for the education and healthcare industry in the UAE.
• Delivered 2,000+ leads per month via Google, Meta, and Programmatic campaigns for JCB.

Master of Business Management in Digital Marketing & International Business Management – Guru Gobind Singh Indraprastha University, New Delhi (2023 – 2025)

Bachelor of Commerce in Accounting and Business Management – Choudhary Charan Singh University, Meerut (2019 – 2022)