Yolanda Jordan

Senior packaging/graphic designer with 18+ years of experience in beauty, personal care, food & beverage, and CPG. I've spent my career working across large, global brands like Neutrogena and OPI, as well as smaller, mission-driven companies like Honest. I've worked closely with brand and marketing partners on new packaging for innovation launches, helping bring new concepts to market while maintaining brand consistency.

Lead Senior Packaging Designer at THE HONEST COMPANY (2024-01 – Present)

• Lead packaging, print and VM design for key beauty, baby personal care, and wipes/diaper categories.
• Drive packaging design direction improving brand architecture, claims hierarchy, typography, and shopability.
• Build scalable packaging standards improving consistency and reducing revisions.
• Present creative direction to leadership and align with PD, Marketing, Ops, and Regulatory.
• Mentor designers and oversee freelance/agency partners.

Associate Creative Director at iS CLINICAL SKINCARE (2023-01 – 2024-12)

• Lead global packaging, print, and education creative.
• Build design systems and oversee expanding brand guidelines.
• Guide creative team and collaborate with external agencies.

Lead Senior Designer at OPI / WELLA (2017-01 – 2021-12)

• Art directed packaging + merchandising for seasonal collections and global campaigns.
• Led 250+ asset creation per collection (5 per year) across packaging, displays, and print/digital.
• Led digital and print assets for OPI x Xbox global collaboration resulting in 4M+ impressions, 40% non-gaming coverage and 369 PR & social placements.
• Managed designers and retouchers; improved workflow systems.

Freelance Lead Senior Designer at Freelance (2012-01 – 2017-12)

• Packaging, branding, and visual merchandising for Alterna, YesTo, Beringer Wines, Econugenics, FOX.

Lead Senior Designer at NEUTROGENA (2009-01 – 2011-12)

• Designed packaging and POP for global skincare portfolios.
• Partnered with cross-functional teams across U.S., EMEA, and APAC.

Senior Art Director at CATAPULT MARKETING (2007-01 – 2009-12)

• Led design teams across campaigns, packaging, and photography direction.
• Contributed to pitch that won Beringer Wines account.

Graphic Designer at NEUTROGENA (2001-01 – 2007-12)

• In-store point-of-purchase and customized promotions tailored to specific retailer partners.
• Execute entire design process from concept development through production.

BFA in Graphic Design – SCHOOL OF VISUAL ARTS (SVA)

AA in Visual Merchandising and Space Design – FIDM