Store Manager - Lacoste (Chalhoub Group) - Dubai, UAE
(2014-01 - 2022-12)
- Managed daily store operations in a high-volume luxury retail environment while maintaining premium customer service and brand standards.
- Led, trained, and developed multicultural retail teams to improve performance, engagement, and customer experience.
- Drove sales performance through KPI management, including conversion rate, UPT, and average basket size.
- In one underperforming store, identified low UPT as a key issue, coached the team on product knowledge, upselling, and cross-selling, and increased UPT from 1.54 to 1.95 within three weeks while improving YTD performance from -12% to +5%.
- Recruited, onboarded, and mentored team members while building a high-performance, customer-focused culture.
- Oversaw visual merchandising, inventory control, stock replenishment, shrink prevention, and operational compliance.
Shop Supervisor - Geox (Chalhoub Group) - Abu Dhabi, UAE
(2013-01 - 2014-12)
- Served as Manager In Charge and supervised daily store operations in the absence of senior management.
- Led the sales team in meeting targets and maintaining high customer service standards.
- Monitored KPI performance, including UPT, conversion rate, VPT, and average basket size.
- Coached team members to improve selling skills, product knowledge, and customer engagement.
- Managed opening and closing procedures, cash handling, banking, and operational compliance.
- Oversaw inventory control, replenishment, loss prevention, and visual merchandising execution.
Store Manager - Massimo Dutti (Azadea Group) - Cairo, Egypt
(2009-01 - 2013-12)
- Managed all aspects of store operations in a premium fashion retail environment.
- Led, trained, and developed the team to deliver strong sales performance and customer service.
- Drove business growth through KPI management, sales strategy execution, and team coaching.
- Recruited, scheduled, and supervised staff while maintaining a high-performance culture.
- Maintained visual merchandising standards aligned with brand identity and seasonal campaigns.
- Managed inventory, stock movement, shrink prevention, and operational compliance.
- Partnered with regional management on store objectives, promotions, and operational strategy.
Store Manager - Trucco - Cairo, Egypt
(2007-01 - 2009-12)
- Managed daily store operations and team supervision within a fashion retail environment.
- Supported sales growth through visual merchandising and customer engagement strategies.
- Delivered strong customer service and built long-term client relationships.
- Assisted in inventory management and operational procedures.
Sales Associate - Mobaco Cotton Co. - Cairo, Egypt
(2006-01 - 2007-12)
- Provided personalized customer service and supported store operations.
- Built client relationships and assisted with sales support activities.
- Supported store operations.
