Younoussa Bah

Managed digital marketing campaigns for 4 small-business clients across Instagram and Facebook platforms. Analyzed engagement metrics using Excel and platform analytics tools, increasing average post engagement by 22% within 3 months. Led 3+ targeted social media campaigns, resulting in an 18% increase in client reach through data-driven content optimization.

Marketing Manager (Part-Time) - Noble Marketing - Baltimore, MD

(2024-09 - 2025-01)

• Managed digital marketing campaigns for 4 small-business clients across Instagram and Facebook platforms.
• Analyzed engagement metrics using Excel and platform analytics tools, increasing average post engagement by 22% within 3 months.
• Led 3+ targeted social media campaigns, resulting in an 18% increase in client reach through data-driven content optimization.
• Coordinated with design and sales teams to meet strict campaign deadlines and branding requirements.

Assistant Manager / Supervisor - Dominos - Baltimore, MD

(2022-08 - 2024-08)

• Supervised 10–15 employees per shift in a high-volume retail environment averaging $5,000+ in daily sales.
• Resolved 20+ weekly customer and team conflicts, maintaining a 95%+ customer satisfaction rating through de-escalation and active listening.
• Streamlined opening and closing procedures, reducing administrative reporting errors by approximately 15%.

NCAA Division I Student-Athlete – Men's Soccer - UMBC - Baltimore, MD

(2026-01)

Position: Centre-Back (Defense). Manage a rigorous 20+ hour weekly schedule involving elite-level training, tactical film study, and travel while maintaining full-time academic standing.

• Communicate high-pressure tactical adjustments from the defensive line to coordinate team movement and defensive strategy.
• Consistently adhere to strict NCAA compliance and university athletic standards, fostering team discipline and professionalism.

Student-Athlete - UMBC - Baltimore, MD

(2024-09 - 2025-12)

UMBC Men's Club Lacrosse

• Participated in weekly strategic planning sessions to analyze opponent film and improve defensive schemes.
• Balanced 15+ hours per week of intensive training while maintaining strong academic performance.

Bachelor of Arts - Media and Communication Studies - University of Maryland, Baltimore County (UMBC) (2028-05)