Yousra Siraj

Results-driven Data Analyst with hands-on experience in SQL, Python, and business intelligence tools, skilled at transforming complex datasets into clear, actionable insights that support business decisions.

Background spans data analysis, quality assurance, dashboard development, and statistical modeling, with a proven ability to identify trends, validate data accuracy, and communicate findings to both technical and non-technical stakeholders. Brings a unique commercial perspective from founding and operating a data-driven business, bridging technical analysis with real-world business outcomes. Currently expanding expertise in AI and machine learning through active certification programs, with a portfolio of end-to-end projects spanning predictive modeling, NLP, and regression analysis.

Founder & Business Manager - Zeenat by Maria Aslam - Chicago, IL

(2025-01)

Founded and operate a data-driven business managing end-to-end operations, including sourcing, inventory, pricing, and customer engagement

• Developed KPI dashboards and operational reports to monitor inventory performance, sales trends, and customer purchasing behavior
• Applied statistical analysis and market trend evaluation to optimize pricing strategies and improve product profitability
• Built and maintained a Python-based inventory tracking system (ShelfTrack), improving data accuracy and reporting efficiency
• Performed data cleansing, transformation, and validation on sales and inventory datasets to ensure reporting integrity

Sales Executive - Zamzam Foundation - Chicago, IL

(2022-01 - 2024-12)

• Analyzed sales performance data to identify trends, opportunities, and operational improvement areas
• Developed recurring reports and dashboards to track KPIs and support management decision-making
• Collaborated with cross-functional teams to improve data collection processes and reporting accuracy
• Identified data discrepancies and performed root-cause analysis to improve reporting reliability

Quality Assurance Software Tester Intern - Benznet - Chicago, IL

Conducted manual testing of web applications to ensure functionality, usability, and compliance with business requirements

• Performed data validation and verification activities to ensure accuracy, consistency, and integrity across application workflows
• Created and executed test cases, test scenarios, and regression testing procedures
• Investigated issues by reviewing datasets, system logs, and application outputs to identify root causes
• Collaborated with developers and stakeholders to resolve defects and improve system performance
• Participated in Agile development processes, including sprint planning, testing cycles, and issue tracking

Certificate - AI & Machine Learning Certificate Program - Oakton College (2025-01 - 2026-12)

Certificate - Data Science Bootcamp Certificate - University of Chicago (2026-01)

Associate of Science - Computer Science - Computer System Institute (2015-01)

B.S.

• Economics (with Nutritional Food Science) - University of Karachi (2007-01)