Product Launch Manager - Shift EV - Cairo, Egypt
(2025-04)
Own commercial structuring, market validation, and client engagement across the battery business line, reporting directly to the CEO.
- Built the commercial strategy and financial model across four target sectors, matching market demand against factory capabilities to define product-market fit.
- Developed bottoms-up unit economics and TCO models benchmarking lithium against lead-acid, and established pricing frameworks across the product portfolio.
- Lead end-to-end B2B execution: technical scoping, commercial negotiation, contract drafting in Arabic and English, and account management; manage a multi-client forklift pipeline and inbound international leads.
Director of Business Development - SolarizEgypt - Cairo, Egypt
(2023-03 - 2025-03)
- Led origination and commercial structuring for 50+ MW of C&I solar PPA projects, owning the client acquisition cycle from lead to signed contract.
- Structured tailored PPA financing and offtake terms for large industrial and commercial clients, coordinating with technical, legal, and finance teams.
- Built and managed strategic partnerships across the Egyptian renewables value chain, expanding pipeline into new market segments.
- Supported long-term business planning and growth strategy, including channel partner strategy for residential solar and storage.
Founder & CEO - The Solar Company - Cairo, Egypt
(2019-01 - 2024-01)
- Founded and scaled a B2C residential solar company that became the top residential solar installer in Egypt with 800+ units installed.
- Built the company from zero across five years: team, operations, supplier base, sales channels, and financial controls; owned full P&L and met growth targets year over year.
- Simplified a technically complex product into a clear B2C commercial proposition, developing pricing, financing options, and sales processes that turned residential solar into a repeatable consumer offering.
- Built strategic relationships with suppliers, contractors, and key industry stakeholders across the Egyptian solar market.
Head of Residential Business Line - SolarizEgypt - Cairo, Egypt
(2016-06 - 2018-12)
- Built and led the residential solar business line at SolarizEgypt during the formative years of Egypt's residential solar market, when the product category was effectively new to consumers.
- Established pricing, commercial offerings, and customer acquisition processes that created a repeatable residential channel for the company.
Drilling Fluids Engineer - PetroServices GmbH
(2015-01 - 2016-12)
Supply Chain Management - Juhayna Food Industries
(2015-01 - 2015-12)
Intern - Nestlé
(2013-01 - 2013-12)
