Yug Saraf

Detail-oriented Writer and Editor with a strong academic background in Literature and extensive experience across journalism, copywriting, and research. Skilled in proofreading, copy editing, content review, and maintaining strict brand voice consistency across long-form academic and fast-paced digital formats.

Marketing Associate & Designer at ZA Records (2025-11 – Present)

Developed a sharp eye for maintaining strict narrative consistency and tone of voice across multimedia and digital-first marketing channels.

• Created high-impact written and visual content for multi-platform digital campaigns and social media channels.
• Drafted compelling promotional copy to align with target audience demographics, and scripted and edited short-form video content and managed end-to-end digital communications to enhance brand engagement.

Copywriter at Orchard (2024-04 – 2025-09)

Mastered the art of content review and copy editing under tight deadlines, ensuring zero-error deployment across public-facing brand assets.

• Produced highly targeted marketing copy, promotional materials, and cross-channel brand communications.
• Edited, refined, and proofread copy to ensure absolute clarity, grammatical precision, and alignment with established brand voices.
• Collaborated deeply with cross-functional marketing teams to ideate and execute audience-focused messaging frameworks.

Research Intern at Axis Securities (2023-05 – 2023-07)

Cultivated rigorous analytical writing skills and the ability to proofread and simplify highly technical data for non-technical stakeholders.

• Conducted deep market research and assisted senior analysts in preparing data-driven analytical reports.
• Synthesized complex financial and market information into clear, concise, and highly digestible written documents.

Sports Journalist at Eurosport (2022-04 – 2023-01)

Built a foundational mastery of journalism-standard copy editing, fact-checking workflows, and high-velocity digital publishing.

• Researched, authored, and edited high-volume articles covering global motorsport and major sporting events.
• Guaranteed editorial integrity through exhaustive fact-checking, primary source verification, and rigorous self-editing.
• Applied advanced SEO best practices and keyword integration to maximize discoverability, search rankings, and readership.

Bachelor of Arts (Honours) in Literature – Krea University (2021 – 2025)