Senior Art Director at JetFuel Studio (2024-01 – Present)
- Lead art direction across a diverse client portfolio, shaping visual systems for experiential, print, digital, social, and shopper marketing campaigns for brands including Walmart, Sam's Club, Pfizer, Kendall-Jackson Family Wines, Jolly Time, Bluey, and Rosina Foods.
- Designed and launched digital and interactive experiences for national experiential marketing campaigns, including a custom microsite replicating Sam's Club's Scan & Go functionality, eliminating external app development and saving approximately $70K in production costs.
- Spearhead full client rebrands, developing brand identities, guidelines, and packaging systems that extend across retail, digital, and campaign environments.
- Set creative direction and mentor junior and mid-level designers, guiding projects from concept development through production and launch across multiple platforms.
- Partner cross-functionally with strategy, client services, and production teams to deliver cohesive multi-channel brand experiences from ideation through execution.
Senior Designer at M.M.LaFleur (2022-01 – 2024-12)
- Art directed and designed the OBIE Silver Award–winning You've Arrived experiential OOH campaign, integrating digital and social touchpoints.
- Developed cohesive visual systems across OOH, print, digital, and social for national brand campaigns.
- Designed social and digital content incorporating storytelling, influencer partnerships, and UGC to expand reach and engagement.
- Created performance-oriented digital assets using interactive elements and QR integrations to connect offline and online brand moments.
- Collaborated with cross-functional teams to ensure brand storytelling consistency from concept through execution on all creative campaigns.
Designer, Founder at Valo (2019-01 – 2022-12)
- Founded Valo, an independent handbag brand, defining the product vision, brand identity, and visual language from concept to launch.
- Led end-to-end creative direction across product, packaging, e-commerce, and brand storytelling.
- Secured funding through successful crowdfunding and government-backed programs to support launch and growth.
- Art directed campaigns and photography to establish a cohesive, elevated brand presence across digital channels.
Graphic Designer at Michael Kors (2016-01 – 2019-12)
- Designed global, multi-channel campaigns across digital, social, OOH, and print for a leading luxury fashion brand.
- Developed homepage, landing pages, and seasonal modules for michaelkors.com, maintaining a cohesive digital brand presence.
- Contributed original artwork incorporated into Michael Kors handbag collections, bridging graphic design and product design.
- Supported UX and visual design for the KORS VIP App and global digital initiatives.
- Collaborated with international creative and marketing teams to ensure visual consistency across markets.
Digital Content Manager at R13 Denim (2014-01 – 2016-12)
Assistant Web Designer at Tory Burch (2013-01 – 2014-12)
Freelance Graphic Designer at NLST (2014-01 – 2014-12)
