Yuval Nimrodi

I'm a senior at Northwestern studying Strategic Communication and Data Science, with a Kellogg Management of Creative Industries certificate. I'm a Division I soccer player for Northwestern, and before college I served three years in the Israel Defense Forces as a Staff Sergeant, where I led a 15 person team and managed base logistics.

I'm interested in sports marketing, particularly fan engagement and customer driven strategy. I like combining the storytelling side of communications with the analytical side of data, whether that's building visualizations in R or thinking through what actually drives an audience to engage. I'm currently exploring roles across consulting, sports business, and marketing analytics.

Summer Intern at NU for Life, Northwestern Athletics (2026-06 – Present)

• Leveraged generative AI tools to research content trends and brainstorm campaign concepts for a 900+ member student-athlete community, informing a content strategy that drove growth toward 1,000 followers
• Built and executed a communications calendar and promotional campaign for large-scale professional development events, analyzing attendance data to improve turnout at student-facing programming
• Redesigned a career resource hub used by Division I student athletes, applying a usability and engagement lens to boost content accessibility and adoption

Front Desk Manager at La Salle University (2024-01 – 2024-12)

• Verified building access for hundreds of students daily, ensuring compliance with campus security protocols and maintaining accurate entry records
• Led scheduling for a 10-member student team, coordinating shift assignments and resolving conflicts to maintain full coverage across all shifts
• Managed campus management systems and Excel to log entries, update records, and streamline daily operations

Staff Sergeant at The Israel Defense Forces (IDF), General Commander (2020-09 – 2023-05)

• Led a 15-soldier team in high-pressure environments, coordinating logistics and administrative operations while developing strong tactical decision-making
• Oversaw base logistics as the designated head of logistic management, serving as the primary authority for workflow coordination and digital reporting systems
• Evaluated and assigned 30+ recruits daily by balancing candidate qualifications, preferences, and unit-level staffing demand

Bachelor of Science in Communication – Northwestern University (2027-06)