Zanah Thirus

Marketing Strategist with a proven track record in translating complex customer objectives into actionable creative briefs that drive engagement and business growth.

Senior Strategist

Planet Propaganda | 2024–Present

• Lead strategy across brand and campaign work for purpose-driven B2B & B2C
• companies.
• Specialize in market positioning, value prop development, and emotional storytelling for
• niche audiences.
• Recent Wins: Rebrand strategy for Forte Opening Solutions (formerly Masonite
• Architectural), Snap-On Apollo diagnostics tool relaunch.

Highdive Chicago | 2023

• Crafted insights and 4C strategy for Jeep and betMGM, including a Super Bowl campaign.
• Drove creative direction with cultural fluency and emotional resonance.
• Played a key role in winning and expanding client partnerships.

Leo Burnett, BBDO, FCB, Havas | 2018–2022

• Gained inside-out knowledge of the creative process and cross-functional collaboration.
• Led high-stakes productions, managing multimillion-dollar campaigns from concept to execution.
• Brands- Nintendo, Sprite, Fanta, Camel, Nike, and Wealthfront

🎓 EDUCATION

MFA in Cinema Production – DePaul University, 2017

BA in Marketing – University of Illinois at Urbana-Champaign, 2015