Zane Walls

Content creator, social media marketer, and audio/video production professional with hands-on experience creating and marketing short-form content across TikTok, Instagram, Facebook, and YouTube. Experienced in developing content concepts, filming and editing video, writing promotional copy, managing digital campaigns, and using social media to promote original music and organizational initiatives. Extensive technical background in professional audio engineering, livestream production, video systems, broadcast workflows, and live event production.

Worship Production & Media Director at First Baptist Church Burnet (2024-07 – Present)

• Lead social media, digital content, audio, video, livestream, and media production for weekly services, events, ministries, and church-wide communications.
• Create and oversee short-form video, photography, graphics, promotional content, captions, announcements, and digital campaigns for social media.
• Develop content strategies and messaging for Instagram, Facebook, website, email, and other digital communication channels.
• Film, edit, and produce video content ranging from social media content and promotional videos to announcements, sermons, and livestream broadcasts.
• Write and edit promotional copy, event messaging, website content, podcast descriptions, announcements, and ministry communications.
• Operate and manage professional audio systems for live worship and broadcast environments, including mixing consoles, Dante audio networking, wireless systems, routing, recording, and livestream audio.
• Oversee professional video and broadcast systems, including cameras, switching, livestream encoding, presentation software, and multi-camera production workflows.
• Manage lighting, playback, presentation, and other technical systems supporting live services and events.
• Troubleshoot complex audio, video, networking, livestream, and production-system issues in live environments.
• Help maintain consistent branding and visual presentation across social media, digital communications, video, web, and in-person environments.
• Recruit, train, schedule, and lead volunteers serving in social media, photography, video, audio, livestream, and technical production.
• Coordinate projects from initial creative concept through production, technical execution, publishing, and promotion.

Freelance Musician & Audio Engineer at Independent (2015-05 – Present)

• Create, edit, and market short-form video content across TikTok, Instagram, Facebook, and YouTube to promote original music, live performances, and artist branding.
• Develop creative concepts, hooks, promotional strategies, and platform-specific content designed to increase reach, engagement, music streams, and audience growth.
• Manage the full content-production process, including ideation, filming, audio recording, editing, publishing, and promotion.
• Write captions, promotional copy, calls to action, and audience-focused messaging across multiple social platforms.
• Develop and maintain a consistent artist brand across social media, music releases, live performances, and promotional materials.
• Produce and engineer original music and supporting audio content using professional recording, editing, mixing, and production workflows.
• Coordinate the technical and creative aspects of live performances, including audio, playback, equipment, and production requirements.
• Analyze content performance and audience response to refine future creative and promotional strategies.

Youth Worship & Media Manager at Austin Christian Fellowship (2022-08 – 2024-07)

• Led weekly youth worship services and coordinated musicians, production, and service execution.
• Managed audio, lighting, media, and production for youth services, events, and special projects while building and training volunteer teams.
• Created graphics, social media content, and promotional materials while managing youth ministry digital communications.

Certificate in Audio Engineering – Austin Community College (2021-08 – 2022-08)