Events & Engagement Specialist at WILLORY (2024-04 – Present)
- Manage day-to-day strategy, editorial calendars, and content across six organic social channels (four LinkedIn pages, Instagram, and Facebook), maintaining brand voice and visual consistency across every channel.
- Create recruiting, event, employee spotlight, and thought-leadership copy, graphics, and videos in Canva; develop share-ready content that supports employee advocacy and assist with email outreach, lead nurturing, and follow-up sequences through HubSpot Marketing Hub.
- Partner with founder, author, and HR/payroll thought leader John Bernatovicz to develop speaking submissions, session abstracts, presentations, articles, social content, and book campaigns; coordinate messaging and deliverables with event organizers before, during, and after engagements.
- Launched and grew the HR Like a Boss and Payroll Like a Boss LinkedIn pages, building HR Like a Boss from zero to 7,800+ followers since October 2024 and Payroll Like a Boss to 750+ followers since its April 2026 launch; manage online communities serving 3,000+ HR and payroll professionals.
- Produce and moderate monthly HR Like a Boss LIVE Zoom sessions for 130+ attendees, partnering with featured thought leaders on messaging, promotional content, session delivery, and post-event social content.
- Analyze social performance, audience behavior, content trends, and industry trends and conduct competitor and SEO research to refine messaging and translate findings into actionable campaign recommendations.
- Generated $100K+ in signed temporary and direct-hire staffing contracts since July 2025 through website and social media leads, prospect follow-up sequences, and targeted campaigns.
Account Executive, Emcee & Cast Member at REALPOPFUSION (2022-12 – 2026-07)
Project-Based
- Generated $50K in booked event revenue in 2026, securing eight new clients and influencing six repeat bookings through relationship development, proposals, and marketing outreach.
- Managed RealPopFusion's LinkedIn page and created branded visual proposals, PowerPoint presentations, promotional content, and client-facing campaign concepts for schools, nonprofits, agencies, and retail partners.
- Coached cast members on personal brand and social media presence and translated client goals into live brand experiences, directing performers, artists, photographers, vendors, and volunteers for events reaching audiences of up to 40,000.
Community Relations Manager at SHINE (2022-06 – 2022-11)
- Managed four concurrent digital and public relations campaigns using Hootsuite, Buffer, and Google Analytics, translating performance data into recommendations that exceeded engagement KPIs by 22%; coached wellness professionals on strengthening their digital presence.
Public Relations & Marketing Intern at LANGUAGE PLUS (2021-03 – 2021-06)
- Scheduled and monitored content across three platforms using Hootsuite and Sprout Social while supporting paid social campaigns, crisis communications, branded content, newsletters, and WordPress updates.
