Zelio Freire

Head of Growth Marketing with 15+ years of experience driving demand generation, customer acquisition, and revenue growth across fintech and technology companies. Developed and scaled marketing teams, automated acquisition and campaign systems, and delivered measurable gains in revenue, profit, brand visibility, engagement, and retention through lead-generation systems by developing data-driven go-to-market strategies. Managed $2M+ budgets, achieving a 68% increase in revenue, 11.5× ROAS, and 140% ROI through paid media, analytics, funnel optimization, and lifecycle programs.

Built scalable growth functions and applied AI and automation to improve acquisition efficiency and execution.

Head of Marketing at Axcera (2026-03 – Present)

• Developed and launched a five-year B2B/B2C/B2B2C go-to-market growth strategy that aligned sales, demand generation, and marketing efforts, resulting in increased market share and supporting long-term business growth.
• Built and operationalized a full AI-powered marketing organization by creating a full ecosystem of AI agents that automated and executed core marketing functions, improving execution speed and scalability while decreasing operational costs by 65%.
• Spearheaded branding, communications, sales, and marketing operations, leading to more consistent messaging, faster campaign delivery, and improved collaboration across teams.
• Increased social media traffic by 109% and website visitors by 13% through acquisition programs designed to generate qualified prospects and increase engagement with target audiences.
• Improved digital engagement by increasing website click-through rate (CTR) by 2% through marketing data analytics, measurement frameworks, and continuous optimization processes.

Head of Growth at LEMONLESS AI (2024-07 – Present)

• Unified sales and marketing through AI-driven insights and enterprise B2B SaaS marketing initiatives, increasing brand visibility and user traffic by 25%.
• Implemented automated acquisition systems and optimized full-funnel programs, increasing LTV and reducing costs and cutting CAC by 30%.
• Utilized Meta, Google, and LinkedIn Ads for PPC campaigns, increasing brand awareness by 60% through targeted digital marketing.
• Led website and brand redesign using AI, increasing time on site by 70% and boosting retention.
• Identified opportunities to automate prospect research, lead qualification, outreach, and customer acquisition workflows using AI systems that increased conversion by 15%.

Marketing Director at AI TECHNOLOGIES CO (2023-01 – 2024-06)

• Owned omnichannel growth strategy and $2M+ budget; contributed to revenue growth from $12M to $20M (68% YoY).
• Achieved 11.5× ROAS and 140% ROI across Google, Meta, and TikTok via segmentation and strategy.
• Scaled team from 1 to 12; built KPI dashboards, forecasting models, and OKRs aligning sales and marketing.
• Executed brand repositioning and SEO program generating 350% brand lift and 153% traffic surge.
• Developed lifecycle and retention programs that increased repeat purchases and customer lifetime value by 27%.

Global Marketing Manager at BE IN CRYPTO (2021-03 – 2022-12)

• Drove 35% global engagement through SEO optimization, multilingual expansion, and content strategy.
• Led, mentored, and hired 10+ marketers; reduced onboarding time by 20%.
• Launched 7 language sites, increasing monthly visitors 40% and securing top-5 crypto news ranking.
• Increased UX conversion 20% using A/B testing and heat-map optimization.

Marketing & Business Consultant at ZAAFA CONSULTING (2011-06 – 2021-02)

• Advised 12+ startups on growth strategy, funnel optimization, and GTM planning, resulting in clearer market positioning.
• Reduced ad spend 20% while tripling ROI for multiple clients.
• Delivered CRM implementations, automation workflows, and market research frameworks.

Marketing Manager at TREND GROUP (2016-02 – 2017-09)

• Managed $500K+ U.S. & Canada budget and increased conversions 43%.
• Expanded digital footprint 10× through SEO, PPC, and paid social.
• Led brand refresh, boosting visibility 30%.

Media Director at GMARKETING (2010-10 – 2013-05)

• Grew client revenue 41% and profit 13% through optimized media planning and buying.
• Managed strategy, media buying, negotiation, and analytics for 10+ accounts using budget-management processes and demand-generation tactics, delivering campaigns on schedule and maintaining high client satisfaction.

Media Analyst at GMARKETING (2009-10 – 2010-10)

• Built ROI-focused media plans, negotiated, purchased, and secured media cost savings through negotiation.

Master of Business Administration in Management – Saint Leo University (2014-01 – 2015-10)

Bachelor in Marketing – Estacio de Sa University (2008-01 – 2011-12)