Zoe Halpern

Founded and lead United's in-person Continuous Improvement Workshop event, owning concept development, programming, experience design, planning, logistics, stakeholder coordination, and execution for two events bringing together five teams around MileagePlus strategy and innovation Serve as a Welcome to United Ambassador, leading United's flagship two-day new-hire event twice per quarter and partnering across Learning, Human Resources, Instructional Design, and fellow ambassadors to create an engaging introduction to United's culture and community Manage multiple high-visibility initiatives simultaneously, coordinating internal and external stakeholders, timelines, competing priorities, and deliverables across MileagePlus partnerships, Premier updates, and co-branded credit card programs

Digital Content Strategy Senior Analyst at UNITED AIRLINES (2025-07 – Present)

• Founded and lead United's in-person Continuous Improvement Workshop event, owning concept development, programming, experience design, planning, logistics, stakeholder coordination, and execution for two events bringing together five teams around MileagePlus strategy and innovation
• Serve as a Welcome to United Ambassador, leading United's flagship two-day new-hire event twice per quarter and partnering across Learning, Human Resources, Instructional Design, and fellow ambassadors to create an engaging introduction to United's culture and community
• Manage multiple high-visibility initiatives simultaneously, coordinating internal and external stakeholders, timelines, competing priorities, and deliverables across MileagePlus partnerships, Premier updates, and co-branded credit card programs
• Lead complex projects from strategy through execution across United.com's 700+ page ecosystem, translating business objectives into clear, intuitive customer experiences
• Led end-to-end project management of the United.com Upgrades experience, coordinating stakeholders across Product, UX, and Loyalty to simplify a complex customer journey and deliver an experience that generated $174K in revenue across 31.7K sessions

Digital Content Strategy Analyst at UNITED AIRLINES (2022-12 – 2025-07)

• Spearheaded United's REAL ID communications strategy across proprietary channels and presented United's approach to 250+ TSA stakeholders, coordinating a high-visibility initiative designed to prepare customers for the federally mandated requirement.
• Led cross-functional rollout strategies for new customer experiences across digital, airport, and inflight touchpoints, including Bag Drop Shortcut, Seat Preferences, Tap to Pay, Bluetooth, and illy Cold Brew.
• Owned strategy and execution for United.com's highest-traffic product and experience pages, including United Premium Plus, United Economy, Economy Plus, and Polaris—as part of an organization-wide content transformation

Account Executive at WEBER SHANDWICK (2021-08 – 2022-09)

• Led the rollout and launch of Total by Verizon, coordinating event branding, content guidelines, cross-functional stakeholders, and strategic planning to bring the new brand to market across channels
• Managed the TracFone Wireless account and digital marketing budget, owning day-to-day client relationships, priorities, and deliverables while helping the business become Weber Shandwick Chicago's top revenue generator
• Coordinated across inter-agency teams and external partners to execute integrated campaigns spanning TV, partnerships, influencer programs, and media activations, managing multiple workstreams while maintaining a cohesive brand experience

Account Executive at TACKLEBOX BRAND PARTNERS (2021-01 – 2021-08)

• Independently managed a 14-client portfolio, balancing multiple complex projects simultaneously through proactive stakeholder communication, project management, and strategic prioritization, resulting in 100% on-time delivery and strong client satisfaction.
• Executed end-to-end client projects, designing and delivering a global conference event for a tech company, 10 websites, 6 ad campaigns, and 7 brand identities (logos, visual systems)

Marketing Associate at TACKLEBOX BRAND PARTNERS (2020-04 – 2021-01)

Bachelor of Science in Journalism at the Medill School of Journalism – NORTHWESTERN UNIVERSITY