Arian Ficha

Multidisciplinary designer with 17+ years of professional experience across footwear design, product development, brand design, and graphic design.

Senior Footwear Designer with extensive experience developing footwear collections from concept through technical development and production. Skilled across concept development, design, color & material, technical files, development, and factory coordination, with experience spanning sports, lifestyle, skateboarding, safety, kids, and licensed products.

Strong hands-on experience in brand and graphic design, developing visual identities, campaigns, catalogs, web content, social media assets, digital advertising, product graphics, and visual communication. Skilled at translating creative concepts into cohesive visual systems and engaging brand experiences across digital and physical media.

Actively integrates new technologies and AI-assisted tools into design and visualization workflows to explore concepts faster, develop visual directions, create presentations, and improve the path from concept to final execution.

SENIOR FOOTWEAR & GRAPHIC DESIGNER / PRODUCT LEAD at FALLEN FOOTWEAR (2018-01 – Present)

• Lead end-to-end seasonal footwear designs, defining collection line plans, colorway strategies, technical packs, and custom footwear graphics.
• Manage factory communications and sample corrections to ensure product quality and market fit.
• Collaborate on apparel and accessory design, contributing to seasonal collection planning, graphic placement, and visual line alignment.
• Manage and design brand visual identity, creating digital marketing assets, seasonal catalogs, web graphics, daily newsletters, and social media ad campaigns.
• Perform photo retouching, shape adjustments, and colors across product and action photography.

PRODUCTS, FOOTWEAR & GRAPHIC DESIGN CONSULTANT at FREELANCE (2016-01 – Present)

• Deliver end-to-end products, footwear and graphic design solutions for global brands and agencies, specializing in product development, visual identity, and brand communication.
• Lead custom footwear designs, creating tech packs, material palettes, sole unit concepts and blue prints, and realistic renders for client and manufacturing.
• Develop visual identity & marketing collateral: design e-commerce assets, digital ads, social media content, catalogs, and promotional graphics adapted to brand guidelines.

FOOTWEAR & PRODUCT DESIGNER (LICENSED BRANDS) at LUKEMAN S.A. (2023-01 – 2026-01)

• Lead footwear and Apparel design for major global licenses (Disney, Marvel, Warner Bros, Capcom, Pac-Man, Discovery), focusing on kids' and multi-age footwear collections.
• Manage end-to-end licensed art application: artwork selection, adaptation to footwear/apparel, colorways, tech packs, and spec sheets.
• Supervise factory execution & physical samples: direct communication with manufacturers, in-person sample reviews, technical corrections, and license compliance.
• Produce marketing content: execute product photography, photo retouching, and digital graphic design for social media campaigns.

FOOTWEAR DESIGNER (TEMPORARY COVERAGE) at ALPARGATAS S.A. / TOPPER (2018-01 – 2018-12)

• Designed sport footwear collections for Topper, conducting trend/material research, defining colorways, and developing detailed technical drawings and tech packs for production.
• Provided manufacturing & cost optimization advice while delivering edited photographic content and visual assets for seasonal catalogs.

CO-FOUNDER & PRODUCT DESIGN LEAD at WOLFISH OUTDOOR (2014-01 – 2016-12)

• Co-founded an outdoor gear & product brand, driving end-to-end product design, material innovation, prototyping, and commercial strategy.
• Managed operations & supply chain, overseeing administration, supplier sourcing, quality control, and order fulfillment logistics.

FOOTWEAR DESIGNER & PRODUCT LEAD at G.G.M. S.A. (PONY & SIGNIA) (2015-01 – 2016-12)

• Led seasonal footwear planning and design for PONY and SIGNIA, creating product matrices, trend research, material selection, and concept developments.
• Managed overseas & local production: coordinated directly with factories in Argentina and Brazil for sample development, technical specs, and production tracking.
• Bridged product development and marketing, ensuring collection commercial viability, brand alignment, and cross-functional execution.

FOOTWEAR DESIGNER at ALPARGATAS S.A. / TOPPER (2010-01 – 2015-12)

• Designed sports and lifestyle footwear collections across multiple performance categories (Basketball, Running, Soccer, Skateboarding, Tennis, Outdoor, and Fashion).
• Led end-to-end technical footwear design: created 2D/3D concept sketches, sole unit blueprints, upper graphic artwork, and custom material palettes.
• Driven trend research & factory execution: conducted international trend trips, competitor analysis, and worked directly on-site with local sample workshops and manufacturing plants.

JUNIOR FOOTWEAR DESIGNER & DEVELOPMENT ASSISTANT at VULCABRAS S.A. (REEBOK & OLYMPIKUS) (2009-01 – 2010-12)

• Supported footwear design and prototyping for LATAM: executed upper pattern modeling, colorway/material variations, and 2D/3D CAD-CAM modeling for soles and insoles.
• Assisted product engineering & factory operations: generated technical production drawings, internal spec documentation, and designed factory exhibit graphics and displays.

INDUSTRIAL DESIGN – Universidad Nacional de La Plata (UNLP) (2003-01 – 2008-12)

BACHELOR IN ART, DESIGN AND COMMUNICATION – High School Nº13 (Bahía Blanca - Argentina) (1999-01 – 2002-12)

COURSE OFFICER RHINOCEROS 3D in Footwear design and 3D modeling – McNeel Latin Americas - 2008

COURSE OF SHOE MODELIST AND FOOTWEAR MANUFACTURE – 2009